Learn how to build insightful reports that drive action items for your PPC accounts.
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Blog Posts
PPC Excel Shortcuts You’ll Never Want to Forget
That’s why we have Hanapin experts Briann Saxman and Mike Matta here to tell you, in just one webinar, all the PPC Excel tricks you need to know. Now the question is, what will you do with all of your...
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How To Utilize PPC Brand Building Strategies
You should try and hone in on that other 79% and get these users more familiar with your brand.
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Decoding The PPC Bid Management Technology Matrix
Evaluating PPC bid management tools can be a bit overwhelming. We're here to break down the process of how we go about evaluating and choosing tools.
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What’s New at Hero Conf London?
At Hero Conf London, 23-25 October, we're working to ensure you stay at the forefront of the constant digital evolution.
PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
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Why You Need To Be Applying Negative Bid Modifiers
Adding negative bid modifiers can reduce the amount of spend applied to under-performing settings and allow more budget for what is working.
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Finding Seasonality In Your PPC Accounts
Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!
3 Ways To Improve B2B Lead Quality
Boost PPC lead quality through these 3 tips for B2B marketers.
Attributing Your Brand’s PPC Success Accurately Across Platforms
In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
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Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
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How To Use Historical AdWords Data To Create Your Own Bid Simulator
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
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