Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
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Why You Need To Be Applying Negative Bid Modifiers
Adding negative bid modifiers can reduce the amount of spend applied to under-performing settings and allow more budget for what is working.
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Finding Seasonality In Your PPC Accounts
Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!
3 Ways To Improve B2B Lead Quality
Boost PPC lead quality through these 3 tips for B2B marketers.
Attributing Your Brand’s PPC Success Accurately Across Platforms
In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
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Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
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How To Use Historical AdWords Data To Create Your Own Bid Simulator
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
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Come for the Content, Stay for the Networking
Take a peek into the dedicated time we've built into the Hero Conf experience that will land you on the inside track of networking.
Continue Reading Come for the Content, Stay for the Networking
Bing Ads Releases New Audience Features
Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.
4 Custom Affinity Audiences To Try For Display Advertising
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.
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How to Make Sure PPC Gets All the Credit
In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out.
Using Excel Regressions To Better Understand KPIs
Learn how to quickly and easily assess the relationship between key PPC variables with regression analyses in Excel.
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