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Blog Posts
Bing Ads Releases New Audience Features
Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.
4 Custom Affinity Audiences To Try For Display Advertising
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.
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How to Make Sure PPC Gets All the Credit
In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out.
Using Excel Regressions To Better Understand KPIs
Learn how to quickly and easily assess the relationship between key PPC variables with regression analyses in Excel.
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Why I’m Excited For The New Google Attribution
Measuring and attributing marketing tactics just got a MAJOR upgrade. Read more how Google Attribution can help to uncover insights and make a true impact on the customer journey.
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How To View Bing Spend In Google Analytics
Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.
Bing Ads Expanded Device Targeting Just Got Better
Bing Ads advertisers can opt out (set to -100%) from displaying ads on desktop. The new range for desktop is now in-line with the rest of the devices at -100% to + 900%. Learn more!
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Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?
A strong focus should be put on the mobile user experience. Are our responsive web designs enough to provide a quality mobile experience?
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Level Up: A Deep Dive into Problems with Conversion Tracking
In this new webinar, AdStage’s JD Prater and Hanapin’s Cassie Oumedian will walk you through how to take your conversion to the next level and ways to track them all the way through the full funnel.
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Tips For Using Facebook Lookalike Audiences
Lookalike audiences can be a great way to put some of Facebook’s automation tools to use and can yield good performance.
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3 Tips To Improve ROI For Paid Search
Check out these 3 tips to get you on the right track to improving your PPC ROI in ecommerce accounts.
