Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.
Bing Ads Expanded Device Targeting Just Got Better
Bing Ads advertisers can opt out (set to -100%) from displaying ads on desktop. The new range for desktop is now in-line with the rest of the devices at -100% to + 900%. Learn more!
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Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?
A strong focus should be put on the mobile user experience. Are our responsive web designs enough to provide a quality mobile experience?
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Level Up: A Deep Dive into Problems with Conversion Tracking
In this new webinar, AdStage’s JD Prater and Hanapin’s Cassie Oumedian will walk you through how to take your conversion to the next level and ways to track them all the way through the full funnel.
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Tips For Using Facebook Lookalike Audiences
Lookalike audiences can be a great way to put some of Facebook’s automation tools to use and can yield good performance.
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3 Tips To Improve ROI For Paid Search
Check out these 3 tips to get you on the right track to improving your PPC ROI in ecommerce accounts.
The Best of the Best Industry Updates of 2017
Every month, the PPC experts at Hanapin have a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the all the consistent changes in...
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The 5 Stages Of PPC Account Restructuring
Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results during a full account restructure.
Be Part of a Bigger PPC Network
Offsite training comes with the initial (and sometimes daunting) task of gaining approval to go. Read on for resources that will highlight the value Hero Conf can bring to your current role.
Conversion Tracking for PPC Managers [The Basics]
In this whitepaper, we’ll discuss specific troubleshooting within Google Analytics, how to check Google Analytics and AdWords goals, Facebook tracking, Google call tracking, and tons of other goodies, so buckle up!
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Tracking Click Events In Google Tag Manager
Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well.
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Google, Signature Cocktails, And Audience Labs
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
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