Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
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PPC Audience Targeting From Google To Social
One major issue we have with clients is how and where to expand into paid social. My recommendation is to start with what you already know and trust - audiences from paid search!
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How To Find The Right PPC Audiences
The next time you are trying to optimize your account, look at your converters and glean insights about what your users want and who your users are.
Get the Skills to Grow Your Agency by 25% – YOY!
Hanapin Marketing, the agency behind PPC Hero and Hero Conf, is proud to introduce our first Agency Growth Summit, August 22-23 in New York City. Join an exclusive group of agency executives as we accelerate your learning by 2 years,...
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Time Saving Automation: Search Query Edition
Learn how to use Google Sheets and AdWords Scripts to automate your Search Query Reports.
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Use These Competitor Tools To Improve Results Through Competitor Insights
Learn what tools to use to form an analysis of competitor insights that are directly influencing change in SERPs and ad performance.
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Your Final Day to Save £500 at Hero Conf London
PPC is tough. And it's rare to find other professionals who understand what you do, the difficult decisions you face, and the relentless pace of change in the industry. So why search for that sounding board when we're gathering hundred...
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Spike Your Conversion Rates with Competitor Data
In this live webinar, Jamie Smith from Campaign Watch and Michael Knight from Hanapin will show you just how to finagle through what to do with lead gen vs. ecommerce accounts using competitor data, and how to spike your conversion...
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Insider Social Strategies from Experts at Facebook, Instagram, Pinterest, and LinkedIn
Social is so hot right now, that we had to have all the experts in one place to tell you what's going on in the big platforms! Tune into our social series on June 8th at 1:00 pm EST to...
FAME: Exploring Facebook’s Ads Manager for Excel
Facebook Ads Manager for Excel, FAME for short, is a tool designed to alleviate data export and reporting by fetching information from multiple Facebook campaigns or accounts. Learn more!
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Explore the Breadth of Hero Conf London – at 35% Off!
Hero Conf London brings back our best speakers from 2016, but introduces the newest, most relevant topics for PPC learning. So what do we mean when we say "all-PPC?"
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Training The New Generation Of Digital Marketers
So lazy this new generation of people, yeah? Not even willing or able to learn new things because of their short attention spans. Not so fast there.
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