“Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC.
Blog Posts
In Case You Missed It: Robots Taking Over PPC!
We launched this awesome webinar on May 4th, but we want to make sure no one missed out on the greatness! So for your entertainment, we've included the slides and recording in this post - all you have to do...
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Our Top Speakers Return to London – Register Now at £500 Off!
Your feedback is what drives the continuous evolution of Hero Conf events. From networking to content, and speakers to topics, attendee surveys help us decide exactly which changes we need to make, which topics we need to add, and what...
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Universal App Campaigns Vs. Mobile App Install Campaigns
Today we are going to look specifically at capabilities in AdWords to promote apps and compare the difference between Universal App Campaigns (UAC) and Mobile App Install campaigns.
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The Complete Google AdWords Shopping Campaign Settings Breakdown
When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. Check out the step by step guide with descriptions and best practices for AdWords Shopping campaign settings.
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Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle
A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results.
Save Your Precious Time: Quality, Fast Reporting DOES Exist!
In this new webinar, Hanapin’s Jacob Fairclough and Supermetrics’ Zhao Hanbo will discuss the aspects that YOU need to keep at top of mind, and how to utilize spreadsheets to get the most out of your reporting.
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5 Lessons Learned From Running International PPC Accounts
While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.
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Perform Better Analysis With Facebook Integrated Tools
We're going to look at some tools Facebook provides that help with advertising within the platform, but can also provide general analytics usefulness outside of Facebook.
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The [FUN]damental Guide to PPC for Education Marketers
In this guide, you'll find all of our greatest Education pieces, all rolled into ONE download! Need help with the Google Display Network? We got you. Just need some general tips about how to succeed in the education industry? Yuuup,...
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A Guide To AdWords Location Targeting In The United States
Learn more about the US geo targeting options available in AdWords and start minimizing wasted ad spend!
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10 Advertising Options that Aren’t Google AdWords
It is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results.
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