Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.
Continue Reading Attribution is Awesome! Here’s Why It’s Terrible
7 Tips To Optimize Your Bing Shopping Campaign
We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.
Continue Reading 7 Tips To Optimize Your Bing Shopping Campaign
How To Make Gmail Ads More Effective – Tips And Strategies For Success
Get tips on how Gmail ads can be an effective way to interact with a targeted audience beyond traditional search efforts.
Continue Reading How To Make Gmail Ads More Effective – Tips And Strategies For Success
First Impressions Of The New Google AdWords Dashboard
I started working with a new client and was delighted to find that the interface automatically reverts to the new AdWords dashboard. Read about my findings!
Continue Reading First Impressions Of The New Google AdWords Dashboard
How AI & Machine Learning Will Impact Paid Advertising
In this new live webinar, Acquisio’s Marc Poirier and Hanapin’s Jeff Baum will discuss what’s happening with AI and machine learning today, tips to use them to your advantage, and what will be happening in the future.
Continue Reading How AI & Machine Learning Will Impact Paid Advertising
Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
Continue Reading Gain Deeper PPC Insights With The User Explorer Report
Vote Now For The 2017 Top 25 Influential PPC Experts!
The time to VOTE for PPC Hero's annual list of the Top 25 Most Influential PPC Experts for 2017 is now.
Continue Reading Vote Now For The 2017 Top 25 Influential PPC Experts!
How To Get Big Wins In Your AdWords Account
As AdWords advertisers, we tend to obsess over the big wins. However, many small wins can lead to significant improvements in performance over time.
Continue Reading How To Get Big Wins In Your AdWords Account
Guide to Facebook Advertising for Big Brands
While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding...
Continue Reading Guide to Facebook Advertising for Big Brands
4 Tips For Supporting A PPC Account Team
I’ve assembled a starting list of four pointers that have helped me provide better support to PPC team leads. Check them out and see if you agree!
How Marketing Executives Are Being Fed Bad Data
How a typical organization requests and interprets what’s happening with their marketing campaigns leads to unclean data, making its way to the c-suite. The concept of “Bad Data” has many definitions, but in this whitepaper, we focus on data that...
Continue Reading How Marketing Executives Are Being Fed Bad Data
How To Migrate To Google Tag Manager
The most common hesitation in moving to Google Tag Manager is not understanding the process. This article will cover the standard process of migrating your tags to GTM.
