Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs.
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5 Ways You Are Missing Travel Customers on Mobile
We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies that want to stay ahead of the market trends and connect with customer...
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1 Week to Hero Conf Los Angeles
Hero Conf Los Angeles kicks off with our Welcome Reception, live from the pool deck at JW Marriott Los Angeles LA LIVE on Monday night. That means you have just days to claim your seat at the World's Largest All-PPC...
Avoid These Common PPC Shopping Strategy Mistakes
Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.
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Best Practices and Upcoming Features in Bing Shopping
Have you been struggling with Bing Shopping Campaigns? Not getting the best performance you thought you would? Don’t even know where to start? We’ve got some super helpful Bing Shopping best practices for you! In this new live webinar, Hanapin’s...
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Programmatic Advertising For Agencies: In-House Or Outsourced
Explore programmatic advertising and how it can improve the performance of your paid search campaigns.
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Navigating Location Based Bid Adjustments In Bing
Interested in further building out your bidding strategy? If you serve ads across the country, or world, this new Bing Ads tool could help.
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Google Shares (A Little More Of) The Reins On DSAs
Get tips on how to gain more control and optimize your dynamic search campaigns with Google's most recent updates.
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How You Can Generate More Conversions For Lead Generation Accounts
Level up your ad game by using ad customizers and optimizing your geo-targets for lead generation clients, especially for an educational vertical.
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Hear Why Your Peers are Headed to LA!
14 days. That's how long you've got to join what is simply the best PPC conference out there. And yes, we're speaking from a place of complete and total bias. But we truly believe Hero Conf Los Angeles is a...
Interviewer Tips: Insights For Building A Strong PPC Team
Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions.
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Successfully Explain “What’s Going On” to your CMO in 10 Minutes
Hanapin’s own President Jeff Allen will share his experience on leadership, and give you tips on how to explain valuable insights to your C-level executive. We’ll also have Associate Director of Services Carrie Albright here to answer the questions she’s...
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