Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in this guide, we will focus on paid social advertising and why it is...
Continue Reading How Social Attribution Can Radically Improve Your Brand’s Bottom Line
If you know you wanna go, and simply need the stats to back it up, visit our website now to Justify Your Trip. Still looking for more? Read on for more details about how Hero Conf is impacting the PPC...
Continue Reading Why You Can’t Miss Hero Conf (and How to Convince Your Boss)
Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. In this whitepaper are our key takeaways we learned over the last three months, picked up from running...
Continue Reading 7 Optimizations You Need to Know for Apple Search Ads
Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic.
Continue Reading How To Use Adwords Campaign Drafts And Experiments
Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.
Continue Reading Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and...
Continue Reading Facebook Now Offering Mid-Roll Ads for Advertisers
Key performance indicators (KPIs) are essential to our industry. Without them, we’re like a pilot without navigation; we have no idea if what we’re doing is getting us closer to our goal. They’re the barometers of success which show whether...
Mobile is continuing to dominate digital advertising. With mobile spend rising, start thinking about how to change your mobile bidding method.
Get tips on how to take your retargeting to the next level and get more out of your online advertising!
Continue Reading How to Take Your Retargeting To The Next Level
Hanapin Account Managers Emma Franks and Bryan Gaynor are here to answer ANY and ALL questions you might have about Programmatic. Ask away!
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions to reach customers across screens in more effective ways.
Continue Reading Google To Let Advertisers Use Search Data For YouTube Ad Targeting
We are happy to introduce three new, individualized learning opportunities at Hero Conf Los Angeles, April 18-20 at the JW Marriott Los Angeles LA LIVE.
Continue Reading Individualized Learning Takes Center Stage at Hero Conf LA!
Save time and Become the Hero with updates from PPC Hero in your inbox!
