Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.
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Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!
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3 Ways Facebook Automation Can Help You Manage Ads
Learn about 3 Facebook automations that can help you better manage your ad campaigns.
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Broadening Your Paid Search Marketing Strategy
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!
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Analytics as the Foundation for Successful Landing Page Optimizations
Why is analytics analysis important for CRO? Discover how analytics will lay the groundwork for your landing page optimizations.
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2017: The Year You Launch Your Video Ads
Get tips on how to navigate the Facebook and YouTube video platforms, optimizing video ads and tracking success!
Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports
There are numerous ways to look at the data, from custom reports to customized dashboards, but listed here are the top reports our account managers use for their ecommerce clients.
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The Evolution of Voice Search (and what it means for PPC)
Purna Virji shares insights on the evolution of Voice Search and how PPC pros can evolve to remain relevant and in-demand.
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[New Case Study] How CRO Lifted an Old Landing Page Conversion Rate by 43%
In this case study, you'll learn how we used CRO to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.
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Being A Better Leader – Key Takeaways From LEAD 2017
Get the key takeaways from the LEAD 2017 conference and start taking your leadership skills to the next level!
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Why Your Agency Should Be Using a Consultative Approach
In this new live webinar, our Hanapin experts Kayla Kurtz and Cassie Oumedian will explain further the Consultative Approach, and why it is vital to achieve a successful and meaningful agency-client relationship.
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Google Data Studio: Revisited
Get tips on creating custom PPC reports with Google Data Studio and start sharing custom dashboards with your clients!
