Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).
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Blog Posts
My 2017 PPC Platform Wish List
2016 was full of PPC platform updates. We have some expectations for 2017, but which updates do you want most?
Reflections Of A PPCer At The End Of The World…Errr, 2016
I will personally look back on 2016 with some serious mixed emotions. Read on for my thoughts on PPC and Digital Marketing as well as a look toward 2017.
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Your End Of Year PPC Checklist: What To Audit Before 2017
Make sure to audit these 6 checklist items before 2017 that are often missed which can improve PPC account results.
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Ad Impression Share: Quantity Or Quality?
When it comes to marketing metrics like ad impression share, more is better, right? So…are quality and quantity the same thing? Read on to find out!
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look...
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Why Ad Blockers Are Good For The PPC Industry
Ad blockers are forcing advertisers to develop better strategies. Get tips on how to make better ads to reach the right audience!
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The Latest In Video: AdWords Scripts Available For YouTube
With scripts for TrueView and bumper ads on YouTube, users can programmatically manage campaigns, create in bulk, schedule reports, and adjust bids and targeting.
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Stop Making These 14 Facebook Ad Mistakes In 2017
Here are the top 14 Facebook ad mistakes you should avoid making in 2017.
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4 Signs Your PPC Client Is Going To Quit And How To Save Them
Recognize four signs that your PPC client may be quitting and what you can do to try to save them!
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A Primer On Facebook Remarketing
Read our introduction to the various remarketing techniques on Facebook and implement in your own accounts.
Mastering Excel For PPC: An Advanced Series for Better Marketing Results in 2017
In these live webinars, we will explore the solutions to common Excel issues, discover techniques to get more out of your SQR's, and learn how to build data tables that save you time and sanity when making projections.
Continue Reading Mastering Excel For PPC: An Advanced Series for Better Marketing Results in 2017
