Launching a new website and have concerns about PPC? Kristin's PPC checklist will help make the launch as seamless as possible.
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Telling Your 2016 PPC Story Through Reporting
While PPC will continue full speed ahead going into 2017, one thing won't change and that's the performance of your PPC account in 2016. Tell the right story.
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The Good, Bad, And Ugly Impact Of PPC On Journalism
Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.
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3 Ways To Segment PPC Keyword And Query Performance
Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports.
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While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Concluding any type of test is no joke and is filled with pressure. Today I'll review the four variables that I look at when approaching conclusion.
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Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy
Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance.
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Sign up Now – For Your Chance to attend Hero Conf LA Free!
As we roll towards the end of 2016, we at PPC Hero and Hanapin Marketing are busy making huge additions to the schedule for Hero Conf Los Angeles.
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60% Better CTR With Google DSK Campaigns And Other Real World Results
Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).
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My 2017 PPC Platform Wish List
2016 was full of PPC platform updates. We have some expectations for 2017, but which updates do you want most?
Reflections Of A PPCer At The End Of The World…Errr, 2016
I will personally look back on 2016 with some serious mixed emotions. Read on for my thoughts on PPC and Digital Marketing as well as a look toward 2017.
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Your End Of Year PPC Checklist: What To Audit Before 2017
Make sure to audit these 6 checklist items before 2017 that are often missed which can improve PPC account results.
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Ad Impression Share: Quantity Or Quality?
When it comes to marketing metrics like ad impression share, more is better, right? So…are quality and quantity the same thing? Read on to find out!
