The AdWords App is a great tool to monitor & manage your accounts while on the go. Easily review account performance or make changes directly in the app.
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Blog Posts
Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Learn about leveraging Dynamic Search Ad campaigns for keyword research and stop missing out on new keyword opportunities!
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CRO for PPC: Back to the Basics
CRO is important for PPC campaign success. Get tips about testing and tools for developing a successful CRO program!
How To Optimize PPC Campaigns That Are Limited By Budget
In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask “where are...
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Social Media Demographic Strategy Tips for 2017
Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017!
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Using Data to Create a Killer Business Story For Your C-Suite
In this new live webinar, Hanapin’s Jeff Baum and Optmyzr’s Frederick Vallaeys will show you how to formulate the perfect business story for your C-suite, and how to explain the vital need for PPC success in your company.
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How To Think Straight When Your PPC Account Is Going Sideways
Learn the good starting points when troubleshooting a PPC account that suddenly went off the rails.
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How Storytelling can Up your PPC Reports
Learn how to use storytelling to increase the effectiveness of your PPC reports. Start streamlining PPC reporting and save time!
Pitch to Speak Now: Hero Conf LA is Calling!
The deadline for speaker pitches to Hero Conf Los Angeles is midnight Friday, December 2. If that's enough to remind you to get writing, then head on over and pitch now!
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Prioritizing Your PPC To-Do List
Managing PPC accounts can be overwhelming. Get tips on how to prioritize your PPC to-do list and manage your time wisely.
5 Fast Fixes For Your Holiday PPC Strategy
Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers, this provides just enough...
Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising" when deciding on goals for different areas of your account. Learn more on how to think...
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