Learn why using phrase match negatives and segmenting match types will better tailor search terms and cut out unwanted results.
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All’s Fair In Love And PPC: Understanding AdWords Policy
Read on as I share my experience and tips on the policy Google AdWords policy battleground.
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CRO And PPC Go Together Like Fall And Pumpkin
Today, I'm going to touch on a few points that should convert those that don't currently believe CRO is critical or important to your PPC success.
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$600 Off Your Ticket To Hero Conf Los Angeles, Through 11/28!
You read that right! For 12 more days you can reserve your seats at the can't-miss PPC event of 2017, at a can't-miss price.
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15 Incredible Facebook Ad Tools We Love
A roundup of Hanapin’s favorite Facebook ads tools that can save you time, provide quick insights, improve campaign performance, and automate repetitive tasks.
How To Use Excel Solver To Power Your 2017 Budgeting
In this whitepaper, Hanapin’s Senior Account Manager Jacob Brown (affectionately known here as Juice) will walk you through, step by step, the handy tools and tricks hidden inside the Excel Solver.
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How To Better Work With Clients Across Multiple Time Zones
We can overcome obstacles by using simple techniques that will help you interact and deal with different stakeholders across time zones.
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4 Simple Steps To Meeting Client Expectations
Follow the four steps in this post to ensure there is no stone left unturned and you can meet the expectations of your clients.
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Breaking Down The Facebook Auction For More Competitive Campaigns
In the Facebook advertising world, we know all too well how tough the competition is. What IS the secret to getting your ads seen and what new features can you be using to improve your ad presence? When it comes...
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How To Setup The Newest AdWords Extension – Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text.
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Create Remarketing Audiences Without Users Ever Leaving Facebook
Learn how to create Facebook remarketing audiences from user interactions with your ads without them ever leaving Facebook.
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The Evolution of Hero Conf
Where did Hero Conf come from? What was the idea behind creating an event that caters to such a specific group of advertisers in an already crowded market?
