Follow the four steps in this post to ensure there is no stone left unturned and you can meet the expectations of your clients.
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Blog Posts
Breaking Down The Facebook Auction For More Competitive Campaigns
In the Facebook advertising world, we know all too well how tough the competition is. What IS the secret to getting your ads seen and what new features can you be using to improve your ad presence? When it comes...
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How To Setup The Newest AdWords Extension – Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text.
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Create Remarketing Audiences Without Users Ever Leaving Facebook
Learn how to create Facebook remarketing audiences from user interactions with your ads without them ever leaving Facebook.
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The Evolution of Hero Conf
Where did Hero Conf come from? What was the idea behind creating an event that caters to such a specific group of advertisers in an already crowded market?
9 Essential PPC Tips For The Health And Wellness Marketer
Hanapin experts Kelsey Hadaller, Stephanie White and Diane Matacale will walk you through all the essentials you need to pump up your Health and Wellness PPC.
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Shared Budgets Now Available In Bing Ads
Recently, Bing Ads announced the global release of Shared Budgets. See what this new feature is all about and how you can use it in your accounts.
Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
We pulled together a number of awesome resources and created 3 different bundles that are catered to an industry or a solution. In this post, you'll find a bundle for Retail Marketers, for Travel Marketers, and for Lead Generation. The...
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Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
The work of improving quality score is challenging. In order to see the most quality score improvement in the shortest time, we wanted to see if either changes to ad copy or landing pages would be more significant and easier...
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Best Practices To Optimize Your Holiday Shopping Program In Real-Time
In this new live webinar, Google Digital Consultant Liza Ansher and Hanapin Senior Account Manager Matt Umbro will dive deep into Shopping strategies to give you the best results no matter what the time of year.
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Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access...
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How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Future consumer expectations of businesses are being molded based on present-day interactions with artificial intelligence (AI).
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