Hanapin experts Kelsey Hadaller, Stephanie White and Diane Matacale will walk you through all the essentials you need to pump up your Health and Wellness PPC.
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Shared Budgets Now Available In Bing Ads
Recently, Bing Ads announced the global release of Shared Budgets. See what this new feature is all about and how you can use it in your accounts.
Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
We pulled together a number of awesome resources and created 3 different bundles that are catered to an industry or a solution. In this post, you'll find a bundle for Retail Marketers, for Travel Marketers, and for Lead Generation. The...
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Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
The work of improving quality score is challenging. In order to see the most quality score improvement in the shortest time, we wanted to see if either changes to ad copy or landing pages would be more significant and easier...
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Best Practices To Optimize Your Holiday Shopping Program In Real-Time
In this new live webinar, Google Digital Consultant Liza Ansher and Hanapin Senior Account Manager Matt Umbro will dive deep into Shopping strategies to give you the best results no matter what the time of year.
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Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access...
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How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Future consumer expectations of businesses are being molded based on present-day interactions with artificial intelligence (AI).
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Instagram Shopping Ads: A Simpler Path to Purchase
Instagram makes mobile purchasing easier with a new Shopping ad format. Product-tagging and an easy-to-access in-app browser reduce barriers to conversion.
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Embracing The Dark Side Of Negative Keywords
Today I'm going to talk about my love of negativity. Negative keywords, that is. Read on for tips to ensure you use negative keywords correctly and efficiently.
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How To Leverage PPC For Your B2B Accounts
We'll explore PPC marketing to B2B audiences and discover how we can leverage PPC to reach our goals.
4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)
Learn how to work with, not against, AdRoll’s algorithm to maximize impressions and leads.
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How Top Performers Can Radically Change Accounts…For Better or Worse
In this new live webinar, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually optimize these campaigns, and what to do when what...
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