Instagram makes mobile purchasing easier with a new Shopping ad format. Product-tagging and an easy-to-access in-app browser reduce barriers to conversion.
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Blog Posts
Embracing The Dark Side Of Negative Keywords
Today I'm going to talk about my love of negativity. Negative keywords, that is. Read on for tips to ensure you use negative keywords correctly and efficiently.
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How To Leverage PPC For Your B2B Accounts
We'll explore PPC marketing to B2B audiences and discover how we can leverage PPC to reach our goals.
4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)
Learn how to work with, not against, AdRoll’s algorithm to maximize impressions and leads.
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How Top Performers Can Radically Change Accounts…For Better or Worse
In this new live webinar, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually optimize these campaigns, and what to do when what...
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4 New Pinterest Targeting Options Marketers Should Be Using
Pinterest is growing up and marketers should take note. Pinterest just released new audience targeting features that make targeting the full funnel possible.
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[Survey] The #1 Reason Why You Have Trouble Scaling Your PPC Campaigns
We need your quick input! We’re conducting a brief 20 second survey on the reason why you have trouble scaling your PPC campaigns. The data collected will be used for future materials released by Hanapin Marketing. So do us a...
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Get Your Mobile PPC Ready For The Holiday Season
If you are in retail you know that competition to grab your potential customer exponentially increases during Q4.
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When You Need To Have The Right Words Use Phrase Match
Learn how to optimize your phrase and modified broad match keywords to best-fit themes.
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Top 6 Ways To Get The Most Out Of Mobile With Bing Ads
In this whitepaper, Hanapin Production Specialist Briann Saxman will discuss tactics to shape up mobile campaigns and tailor them for mobile audiences you are trying to reach.
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Linking Up With LinkedIn: A Beginner’s Guide
With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.
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Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads
I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.
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