Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
Continue Reading Seasonal Bidding Methods: Holidays Already?
ETAs Ruined My Ad Tests (& How We Can Overcome This)
The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of...
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How To Maximize Conversions With Mobile Display Advertising
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.
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Weird Science: A Lesson In Failed Experiments
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost...
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3 Steps For A Stress-Free Vacation From PPC
Taking away the stress that happens when you leave your account in other’s hands doesn’t happen without preparation. Follow these three steps to ensure a stress-free vacation.
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4 World-Class Hero Conf London Keynotes
There are just 11 days remaining until PPC Heroes far and wide meet for London's Only All-PPC Event.
Recounting My CRO Day 5-Second Showdown
Recently, I was asked to participate in a 5-second showdown for CRO day. Find out why simplicity isn't always the right answer for your landing pages.
How Online Educators Should Be Using The Google Display Network
In this whitepaper, Production Associate Diane Matacale will list two different ways where display could help your lead generated clients obtain the leads they deserve.
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What You Need To Know About The New Facebook Campaign Planner
Facebook recently released a new tool for its advertising platform aimed at helping advertisers plan their campaigns. This tool is called Campaign Planner.
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How We Increased Ecommerce Pinterest Revenue by 1042%
See how Hanapin was able to increase Pinterest revenue by 1046% and reach entirely new customers.
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Limited Time and Seats Remain for Hero Conf London
Hero Conf London is less than two week away, 24-26 October at etc.venues St Paul’s. That means there is still time to claim your discounted seat at London’s Only All-PPC Event, but not much.
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How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
Acquiring conversions requires an ongoing conversation that takes place across a series of moments. These moments are defined by Google as ‘micro-moments.’
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