PPC isn’t about being a super human but being on top of your accounts and tasks, even on those not so hot days. I’m going to give you 6 tips on how to stay organized and be the PPC Hero...
Continue Reading 6 Organizational Tips For Today’s PPC Specialist
In this whitepaper, Hanapin's Head of Paid Social, JD Prater, guides you through the setup of a Reddit advertising campaign and discusses the importance of advertising in such a dynamic community.
Continue Reading [New Whitepaper!] Reddit Advertising: A Beginner’s Guide to the Self-Serve Platform
To improve PPC account performance, it is often helpful to get back to basics and apply simple life rules that we often live by on a daily basis.
Continue Reading 5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
Our agenda for Hero Conf London, 24-26 October, is nearly complete. And we're very excited to introduce you to our Day 2 keynoter, Fred Vallaeys.
Continue Reading Exclusive Interview with London Keynoter Frederick Vallaeys
DSA and Shopping campaigns act as ongoing keyword research tools, but how do we go about extracting queries in an effort to utilize elsewhere?
Continue Reading The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
In this new live webinar, Hanapin Account Manager Kristin Vick will dive into the meat of Display advertising, revealing tips to use the strategy to its full potential and more specifically target your audiences.
Continue Reading [New Webinar!] How Brands Can Effectively Use Display Advertising
Display campaigns can be difficult when it comes to targeting the right audience. In this post, you will learn 5 ways to improve your Display strategy with multi-layered targeting.
Continue Reading 5 Ways To Improve Display Network Performance By Using Layered Targeting
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
Continue Reading Expanded Text Ads And Other Bing Ads Editor Updates
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
Continue Reading Keynotes from Bing & Google + the Hero Conf Advanced Track
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
Continue Reading 3 Questions You Need To Answer Before Beginning Paid Advertising
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Continue Reading Road Trip – 5 Tips For Creating International Campaigns
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
Continue Reading Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
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