Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic.
Continue Reading Google Announces Controversial Updates To The Keyword Planner Tool
Blog Posts
7 Overlooked Facebook Power Editor Features That Will Save You Time
I will be sharing often overlooked time-saving features for Facebook Power Editor so you can spend more energy on the tactics and strategy.
Continue Reading 7 Overlooked Facebook Power Editor Features That Will Save You Time
Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
This Thursday, August 18th at noon EST, we'll be hosting a webinar called "Supercharge Holiday Sales With These Must-Have PPC Tactics." Presenters include Carrie Albright, Jose Rodriguez, Purna Virji, and Matt Umbro.
Continue Reading Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Coming Soon – New Cross-Device Reports And Benchmarks
The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the right attribution model for your business.
Continue Reading Coming Soon – New Cross-Device Reports And Benchmarks
4 Ways Clients Can Better Help Their Agencies
Following the 4 steps outlined will put you on the right path to being a good client and will help your endeavor be a successful one.
Continue Reading 4 Ways Clients Can Better Help Their Agencies
Get Critical Funnel Insights With The Top Paths Report
To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. With a little organization, it can become one of your top resources you use to review performance.
Continue Reading Get Critical Funnel Insights With The Top Paths Report
Workshops for Every Type of PPC Hero
At Hero Conf London, 24-26 October, we have three incredible workshop options to help you be the best PPC Hero you can be.
Adwords Event Recap: Device-Specific Bid Adjustments
Google's recent Hangout on Air with Sally Chung and Leo Sei discussed strategy and best practices for new device-specific bid adjustments. Read our recap and reactions here.
Continue Reading Adwords Event Recap: Device-Specific Bid Adjustments
3 Tips For Better Mobile Advertising On Bing Ads
Nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. Learn how to successfully capture that mobile traffic through Bing.
Continue Reading 3 Tips For Better Mobile Advertising On Bing Ads
Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever.
Continue Reading Google’s Not Selling Your Products Like It Used To
It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
You can do better with your PPC landing pages. I’m going to provide you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight.
Continue Reading It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
[New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes
In this new live webinar, Hanapin expert and PPC Hero blogger Alaina Thompson will show you four easy-to-build pivot tables to run effective search query reports… in less than 15 minutes.
Continue Reading [New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes
