Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
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What’s In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
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What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
Conferences are expensive. We recognize the commitment our attendees make when they decide to attend a Hero Conf event. And understand that sometimes it can be difficult to weigh the cost versus the return on investment. Here at Hanapin Marketing, it’s...
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5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated...
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Google Announces Controversial Updates To The Keyword Planner Tool
Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic.
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7 Overlooked Facebook Power Editor Features That Will Save You Time
I will be sharing often overlooked time-saving features for Facebook Power Editor so you can spend more energy on the tactics and strategy.
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Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
This Thursday, August 18th at noon EST, we'll be hosting a webinar called "Supercharge Holiday Sales With These Must-Have PPC Tactics." Presenters include Carrie Albright, Jose Rodriguez, Purna Virji, and Matt Umbro.
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Coming Soon – New Cross-Device Reports And Benchmarks
The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the right attribution model for your business.
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4 Ways Clients Can Better Help Their Agencies
Following the 4 steps outlined will put you on the right path to being a good client and will help your endeavor be a successful one.
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Get Critical Funnel Insights With The Top Paths Report
To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. With a little organization, it can become one of your top resources you use to review performance.
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