When it comes to advertising, the goal is always to be in the right place, at the right time, in front of the right person. Gmail Ads are no different.
Blog Posts
What Is In-Image Advertising?
In-image advertising allows your ads to be placed on images across the internet. These images are on websites that are a part of the in-image advertiser's platform.
Can You Be Squeezing More Out Of Your Brand Campaign?
Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren't paying more than you should.
Continue Reading Can You Be Squeezing More Out Of Your Brand Campaign?
[New Whitepaper!] Improving Your Account Through AdWords Scripts
In this whitepaper, we’ll cover when and why to use a script and we’ll provide selection of ready- to-use examples.
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Be In The Know About Upcoming Improvements To AdWords Automated Bidding
AdWords recently announced several updates on how Smart Bidding works. Read how these changes and increased transparency can help advertisers improve bid efficiency.
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Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
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[New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially...
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Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants may be for you. If your organization qualifies, you can receive $10,000 USD a month...for free.
Continue Reading Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
How Should You Use Display Advertising?
We hear similar questions from clients on a regular basis. One question we hear often is “How do your other clients use Display Advertising?”
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.
Continue Reading Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
£300 Off Hero Conf London Ends Tomorrow!
Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate!
Expanded Text Ads Come To Google AdWords Editor
Advertisers have been able to create expanded text ads, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor.
Continue Reading Expanded Text Ads Come To Google AdWords Editor
