AdWords will soon be saying goodbye to the "Converted Clicks" metric. Learn more about what this means for your account and how to prepare for the transition.
Continue Reading Bidding Farewell to Adwords Converted Clicks: Don’t Panic
Blog Posts
Olympic PPC Ad Strategies
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
Hanapin’s PPC Resources Are Now Ungated!
You can now access Hanapin's whitepapers and toolkits without having to fill out a form!
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
Continue Reading View Ad Creative Through The Eyes Of Your Searchers
[New Webinar!] 11 Red Flags To Watch Out For When Working With An Agency
Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with...
Continue Reading [New Webinar!] 11 Red Flags To Watch Out For When Working With An Agency
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
Continue Reading Leveraging Analytics For Remarketing: Picking The Ripest Fruit
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
Continue Reading How To Analyze Time-Of-Day Performance For Luxury Products
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
Continue Reading One Week Left to Save 25% at Hero Conf London!
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
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Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
Continue Reading Mobile Price Extensions Rolling Out In AdWords
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Marketer
This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
Continue Reading [New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Marketer
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Continue Reading Create Visually Appealing Reports With Google Data Studio
