Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
Blog Posts
[New Case Study!] How We Increased Android App Installs by 7.8% With A Click Of A Button
This case study discusses how changing a simple AdWords default setting increased Android app installs, while also staying below CPI goal.
Find Your Most Interested Fans With Facebook Video Remarketing
What if there was a way to filter people inside the Facebook interface without them necessarily having to go to your site. What would something like this look like?
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The Coolest AdWords Feature You Aren’t Using
For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant information.
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[New webinar with Unbounce!] Better Results, Less Money: The Power of Location Marketing
In this new live webinar, Hanapin and Unbounce offer their best strategies on how to get more traffic, better leads, and ultimately, save you money, with location targeting.
Google Goes All In With Location Based Paid Search
In late May, Google released updates related to location based searches. Google is testing a variety of formats in which the ads may appear.
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Expanded Text Ads Extending Into Bing
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
What You Should Expect From Expanded Text Ads
Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.
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[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
In this whitepaper, we’ll cover 4 tactics to make the back to school season a success for your paid search efforts.
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Google Announces Conversion Import For Salesforce
AdWords Conversion Import for Salesforce will measure the value of offline conversions in Salesforce that result from AdWords clicks.
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Don’t Be Afraid To Create Your Own Metrics To Judge Success
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
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How Sales Stays Informed In The Digital Marketing World
As a member of the sales team, one of the most important things you must do is stay educated on industry news and trends.
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