In instances where clients aren't tracking conversions or conversions just don’t happen all that often, we have to get creative in how we think about performance and optimization.
Continue Reading No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates.
Continue Reading Unique Ways To Improve Your PPC Conversion Rates Right Now [New Webinar!]
Let's go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile device forever.
Continue Reading The 4 Mobile App Campaign Types You Need To Know
The following types and traps are what to do when communicating to the 4 personality types.
Continue Reading The 4 Personality Types You Deal With In Paid Search
Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. Your actual cost-per-click often differs from your max cost-per-click.
When it comes to selecting speakers for Hero Conf, we're a pretty serious bunch.
Continue Reading Promotion/Relegation – Hero Conf London Speaker Edition
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
This case study discusses how changing a simple AdWords default setting increased Android app installs, while also staying below CPI goal.
What if there was a way to filter people inside the Facebook interface without them necessarily having to go to your site. What would something like this look like?
Continue Reading Find Your Most Interested Fans With Facebook Video Remarketing
For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant information.
Continue Reading The Coolest AdWords Feature You Aren’t Using
In this new live webinar, Hanapin and Unbounce offer their best strategies on how to get more traffic, better leads, and ultimately, save you money, with location targeting.
In late May, Google released updates related to location based searches. Google is testing a variety of formats in which the ads may appear.
Continue Reading Google Goes All In With Location Based Paid Search
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