In late May, Google released updates related to location based searches. Google is testing a variety of formats in which the ads may appear.
Continue Reading Google Goes All In With Location Based Paid Search
Expanded Text Ads Extending Into Bing
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
What You Should Expect From Expanded Text Ads
Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.
Continue Reading What You Should Expect From Expanded Text Ads
[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
In this whitepaper, we’ll cover 4 tactics to make the back to school season a success for your paid search efforts.
Continue Reading [New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
Google Announces Conversion Import For Salesforce
AdWords Conversion Import for Salesforce will measure the value of offline conversions in Salesforce that result from AdWords clicks.
Continue Reading Google Announces Conversion Import For Salesforce
Don’t Be Afraid To Create Your Own Metrics To Judge Success
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
Continue Reading Don’t Be Afraid To Create Your Own Metrics To Judge Success
How Sales Stays Informed In The Digital Marketing World
As a member of the sales team, one of the most important things you must do is stay educated on industry news and trends.
Continue Reading How Sales Stays Informed In The Digital Marketing World
[New Webinar with NinjaCat!] Keeping Your Sanity with PPC Reporting
In this new webinar, Hanapin and NinjaCat experts discuss how to structure your reports for clarity, interesting reports you can pull, and ultimately, help you pull valuable data while also keeping your sanity.
Continue Reading [New Webinar with NinjaCat!] Keeping Your Sanity with PPC Reporting
Get Your PPC Reporting Right
Creating meaningful reports require that you know your audience and what they fill find most important. Learn how to create better reports.
How To Keep Your Job And Your Cool While Working From Home
I recently relocated and am now a full-time remote employee. I’ll share my favorite tips and fresh perspective on transitioning from an office to a remote work environment.
Continue Reading How To Keep Your Job And Your Cool While Working From Home
How Micro Targeting And Micro Messaging Drives Your PPC Forward
In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.
Continue Reading How Micro Targeting And Micro Messaging Drives Your PPC Forward
[New Flash Webinar!] Building Personas For Better Results – Our Success Stories
In this new 20 minute webinar, Hanapin discusses how social platforms are making it easy to build out personas to target and why this is important.
Continue Reading [New Flash Webinar!] Building Personas For Better Results – Our Success Stories
