Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
What You Should Expect From Expanded Text Ads
Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.
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[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
In this whitepaper, we’ll cover 4 tactics to make the back to school season a success for your paid search efforts.
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Google Announces Conversion Import For Salesforce
AdWords Conversion Import for Salesforce will measure the value of offline conversions in Salesforce that result from AdWords clicks.
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Don’t Be Afraid To Create Your Own Metrics To Judge Success
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
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How Sales Stays Informed In The Digital Marketing World
As a member of the sales team, one of the most important things you must do is stay educated on industry news and trends.
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[New Webinar with NinjaCat!] Keeping Your Sanity with PPC Reporting
In this new webinar, Hanapin and NinjaCat experts discuss how to structure your reports for clarity, interesting reports you can pull, and ultimately, help you pull valuable data while also keeping your sanity.
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Get Your PPC Reporting Right
Creating meaningful reports require that you know your audience and what they fill find most important. Learn how to create better reports.
How To Keep Your Job And Your Cool While Working From Home
I recently relocated and am now a full-time remote employee. I’ll share my favorite tips and fresh perspective on transitioning from an office to a remote work environment.
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How Micro Targeting And Micro Messaging Drives Your PPC Forward
In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.
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[New Flash Webinar!] Building Personas For Better Results – Our Success Stories
In this new 20 minute webinar, Hanapin discusses how social platforms are making it easy to build out personas to target and why this is important.
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Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO.
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