According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
Continue Reading Google To Introduce Attribution Model Options For Conversions
Blog Posts
Summertime Sadness – How To Adjust For Seasonality In PPC
Seasonality insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts.
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Get A Grip On New Paid Search Accounts
In this post, I will discuss my methods for getting a good grip on new accounts. Read on to learn more!
[New Webinar with Wordstream!] 13 Amazing Tips To Master Mobile Search
In this new live webinar, Carrie Albright and Erin Sagin, will offer up 13 amazing and super valuable tips to optimize your mobile ad copy, budget, and overall mobile strategy.
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“Time Waits For No One” – Time Management Tips For PPC Pros
“Time waits for no one.” Whether or not you’ve heard that phrase before, one thing is for sure – it definitely resonates within the PPC industry.
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How To Measure Sitelink Extensions Performance
Using the AdWords and Analytics Sitelink reports can help you measure the performance of your Sitelink extensions.
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Shopping Ads Confession: I Think Custom Labels Are Overrated
I rarely use custom labels in Shopping ads. Find out why!
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Harness The Power of Customer Match – Strategies for Ecommerce & Lead Gen [New Whitepaper!]
In this whitepaper, we cover some proven strategies to harness the power of your email lists through Customer Match, with a specific focus on ecommerce and lead gen accounts.
Everything You Need To Know About Facebook Lead Ads
Facebook Lead Ads are a new ad format that provides a native, mobile user-friendly way to collect custom user data via an auto-fill form.
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A Superhero Recap: Hero Conf Philadelphia
A not-so-brief recap of Hero Conf Philadelphia. Learn the registration numbers, what people said about the conference, and where we are headed next year!
The Basics Of Setting Up A Paid Search Campaign
For those that are new to the world of paid search, gathering up the courage (and time) to develop an online paid search ad strategy can feel like a daunting task.
Continue Reading The Basics Of Setting Up A Paid Search Campaign
How To Use AdWords Filters To Improve Account Efficiency
AdWords filters help me quickly identify performance trends and reduce the time it takes to make actionable decisions.
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