Using the AdWords and Analytics Sitelink reports can help you measure the performance of your Sitelink extensions.
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Shopping Ads Confession: I Think Custom Labels Are Overrated
I rarely use custom labels in Shopping ads. Find out why!
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Harness The Power of Customer Match – Strategies for Ecommerce & Lead Gen [New Whitepaper!]
In this whitepaper, we cover some proven strategies to harness the power of your email lists through Customer Match, with a specific focus on ecommerce and lead gen accounts.
Everything You Need To Know About Facebook Lead Ads
Facebook Lead Ads are a new ad format that provides a native, mobile user-friendly way to collect custom user data via an auto-fill form.
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A Superhero Recap: Hero Conf Philadelphia
A not-so-brief recap of Hero Conf Philadelphia. Learn the registration numbers, what people said about the conference, and where we are headed next year!
The Basics Of Setting Up A Paid Search Campaign
For those that are new to the world of paid search, gathering up the courage (and time) to develop an online paid search ad strategy can feel like a daunting task.
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How To Use AdWords Filters To Improve Account Efficiency
AdWords filters help me quickly identify performance trends and reduce the time it takes to make actionable decisions.
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[New Webinar with Convirza!] Google + Mobile: 3 Steps for PPC Success
62% of smartphone users are more likely to take action right away toward solving an unexpected problem or new task because they have a smartphone. That stat is probably no surprise to you or that mobile searches are on the...
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Snapchat Geofilters: A Valuable Marketing Tool
A step-by-step guide on how to create snapchat geofilters, why to use them and results from our Hero Conf campaign.
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Why RLSA Efforts Should Have Their Own Campaigns
We've seen great performance from RLSA, and through Analytics lists where we pinpoint engaged and unengaged users through pageviews and average time on site.
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Top 3 CRO Test Ideas For E-Commerce Clients
Where should you focus your testing efforts and how do you decide what to test first? Check out our top 3 CRO test ideas for e-commerce clients.
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New Google Shopping Feature: Feed Rules
Feed Rules allows advertisers to create rules that alter existing values or attributes to make them acceptable by Google Shopping.
