In this whitepaper, we will discuss how to optimize your display advertising on the GDN for a better return on your income.
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How To Pitch Winning Paid Search Initiatives
Pitching initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC.
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How To Evaluate AdWords Quality Score Factors In Bulk
Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a useful diagnostic.
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[New Webinar Panel!] Evaluating How PPC & SEO Have Been Impacted By Losing Google’s Right Hand Side Ads
In this new webinar panel, we’ve asked experts from Acquisio and Intropromote to join Hanapin in a discussion on the impact we’ve seen in our accounts, for both PPC and SEO, due to the loss of the right hand side...
6 Strategies For Targeting Followers With Twitter Ads
With the right Twitter @username targeting and creative strategy, a Twitter follower campaign can yield great success.
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Re-Engage Existing Customers Through Facebook Remarketing
Facebook can be great for finding new customers, but it can be equally useful for keeping existing ones.
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Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
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Summertime Sadness – How To Adjust For Seasonality In PPC
Seasonality insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts.
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Get A Grip On New Paid Search Accounts
In this post, I will discuss my methods for getting a good grip on new accounts. Read on to learn more!
[New Webinar with Wordstream!] 13 Amazing Tips To Master Mobile Search
In this new live webinar, Carrie Albright and Erin Sagin, will offer up 13 amazing and super valuable tips to optimize your mobile ad copy, budget, and overall mobile strategy.
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“Time Waits For No One” – Time Management Tips For PPC Pros
“Time waits for no one.” Whether or not you’ve heard that phrase before, one thing is for sure – it definitely resonates within the PPC industry.
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How To Measure Sitelink Extensions Performance
Using the AdWords and Analytics Sitelink reports can help you measure the performance of your Sitelink extensions.
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