Now that Google has had the new layout of no side ads and 4 top ads set up for a couple of weeks, how do you assess if your account has been impacted?
Continue Reading Use Custom Metrics To Visualize The Impact Of No Sidebar Ads
A Sensationalist’s Survival Guide To PPC Marketing
In this post, we'll go over some tips on how to overcome the fluff of industry changes and get to the facts.
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When Efficiency Becomes The Enemy
Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings.
Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
At the center of every great paid search account is a structure built upon extensive research, planning, and execution.
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3 Easy Ways To Be Proactive On New PPC Accounts
In paid search, it can be difficult to stay ahead of the game. There are, however, steps PPC specialists can take when working on new accounts to be aggressive.
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Initial Strategies For DoubleClick Bid Manager
In this post, we will identify a few strategies to get started or expand into the DoubleClick Bid Manager platform.
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Announcing the 2016 PPC Hero Live Summit!
Hanapin Marketing (the Agency of Experts Behind PPC Hero) is thrilled to announce a brand new online event designed to educate and push forward the PPC community.
Introducing the Learn with Google Classroom
For Hero Conf Philadelphia, you’ll find two brand new content opportunities designed to ensure you find a session that truly addresses the needs of your accounts or brand.
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[New Toolkit with Wordstream!] Google AdWords for Ecommerce Bundle
Presented by Wordstream and Hanapin Marketing, this bundle is jam-packed full of tips, tactics, best practices and strategies for your ecommerce business.
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Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
In the opening session of the PPC Hero Live Summit with myself and Jeff Allen, President of Hanapin, we'll discuss multiple facets of PPC and the trends we've seen in the last year and looking forward.
Continue Reading Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. See how you can make use of automation.
Continue Reading AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
