When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing.
Blog Posts
The AdWords Script To Create Ads In Bulk
Learn about the script that makes sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk.
6 Google Analytics Metrics You Should Be Using For CRO
We'll be focusing on six Google Analytics metrics that will contribute to your conversion rate optimizations.
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[New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
Experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the most relevant and valuable information for your ecommerce accounts.
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Maximizing Impression Share: How To Use AdWords Competitive Metrics
Read on as we define and review what the AdWords impression share metrics mean to the success of your accounts.
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Why Facebook And Google Analytics Conversions Don’t Add Up
In this post, I will break down how Facebook and Google Analytics report conversions and tips for how to close the gap.
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Want a $15,000 Audit for $1,125? Hero Conf Can Help.
That's right! At Hero Conf Philadelphia, we're offering a 1-on-1 audit experience that is less than 10% the cost of a typical audit.
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[New Guide!] Go Beyond the Basics in Facebook Advertising
This Intermediate Guide to Facebook Advertising will help you get comfortable creating some starter audiences, producing unique images, and drafting ad copy.
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Show Returning Visitors Extra Love Through RLSA
Whether ecommerce or lead generation, bringing back previous visitors is a simple and effective way to increase your sales and conversions. Learn more about RLSA.
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How To Use Multi-Channel Funnels To Improve Your PPC
Failure to understand paid search’s contribution to the entire digital marketing program leads to lost opportunity and scaling back when you should be scaling up.
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How To Find Your Competitors’ Bidding Schedule
When digging into Auction Insights in the AdWords interface, you are able to utilize segments, with time and device as the options of segmentation.
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Making A Commitment To Our Community
After reflection on the value of volunteering as a part of a healthy work-life balance, Hanapin decided to make a more meaningful commitment to the community.
