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Blog Posts
How To Reduce Your Average CPA
Reducing your CPA can be easily achieved with these simple, actionable steps that are proven to improve advertising performance and generate a stronger ROI.
PPC Rising Stars of 2021
Better late than never…Our 2021 PPC Rising Star list is finally out!
The Most Expensive Keywords For 2022
These must-see charts illustrate how keyword costs are shifting in 2022 and which industries have the highest CPCs.
TikTok Ads vs. Instagram Reels Ads— Who Takes It All?
When Instagram Reels rolled out its advertising option, we were eager to test it immediately, in parallel to its biggest rival, TikTok.
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What are the Top Milestones for Cross-Channel Communication in 2022?
In the ever-evolving paradigm of customer engagement, learn about the importance of cross-channel marketing and related milestones for the year 2022.
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6 Tips to Get TikTok Advertising to the Next Level
Where do you start with TikTok advertising and marketing? We've listed six essential tips to ensure your TikTok advertising reaches the next level. Read on!
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How to Track Sales Coming from TikTok
Learn the best ways to track sales coming in from TikTok whether you are advertising or running influencer campaigns.
Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Which of Google’s advertising networks are better regarding brand awareness? Learn the pros and cons of each tool and how they help your branding campaigns.
Social Media Marketing in 2022: Five Trends to Double-Tap on
Social media is always evolving, requiring businesses adapt their marketing strategies to reach more audiences. Learn more about social media marketing trends in 2022.
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How to Claim a Refund on Google Ads for Invalid Clicks
Google Ads is the most powerful digital advertising platform in the world, and you can get a refund when things go south. Find out how!
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Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Working in performance marketing and need to know a bit more about Google Tag Manager? Find out how to get started and some of the best benefits you can gain from the tool.
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