As we kick off 2016, audience targeting is all the buzz. From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch.
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[New Toolkit!] The PPC Resource Toolkit for 2016 Success
Presented by AdStage and Hanapin Marketing, this toolkit includes a variety of 8 resources to lead you down a path to PPC success in 2016.
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Cash In On These Mobile PPC Opportunities
Check out these 4 mobile opportunities we need to cash in on to ensure we are staying up on our mobile game.
Use These 2 Excel Tools To Find Your Next Keyword Target
There are many optimizations to be made in Google AdWords and Bing Ads. One optimization of great importance and high impact comes from the search term report.
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Project-Based PPC Engagements – The Real Story
Why are more companies tasking agencies with retainer and audit work than ever before? Read on to find out.
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3 Steps To Guide Your Client Through A Website Redesign
If you ultimately decide that you’re ready for a website redesign, don't forget that your CRO team is ready to help.
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Our Philadelphia Schedule is Live!
You heard it here first. We’ve posted the schedule for Hero Conf Philadelphia and are adding speakers and session descriptions as you read.
Painless Promotions Management In AdWords
Promotions come and go. Thankfully, there are a few ways you can streamline the process in AdWords to lessen the burden.
View The AdWords Script That Alerts You When Your Account Is Down
Automation can send a stream of alerts whereas custom automation can send alerts at the right time based upon factors account managers know about accounts.
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Ensure Your Display Network Conversions Are Legitimate
When you do see conversions in the Google Display Network, how do you verify the quality of those conversions? We have some suggestions and tips.
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[New Webinar with Dialogtech!] The Essentials For Your 2016 Mobile PPC Strategy
In this webinar, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies and features you should be using already, as well as more essentials you need for a successful 2016 mobile PPC strategy.
Continue Reading [New Webinar with Dialogtech!] The Essentials For Your 2016 Mobile PPC Strategy
How To Determine Your Next CRO Test – Part 1
Have you ever struggled with determining what your next conversion rate optimization (CRO) test should be? This post will help you decide.
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