AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. Read on to find out more about this feature.
Blog Posts
Treat Your Bid Management Like Your Daily Fantasy Players
When coming up with my latest bid strategy ideas I came up with direct ideas from how player analyses are done in an attempt to maximize points on daily fantasy sports sites.
Continue Reading Treat Your Bid Management Like Your Daily Fantasy Players
[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
In this toolkit you'll find basic resources and more advanced resources that will help you optimize for success and expand into other lucrative mobile PPC channels.
Our Top 2015 Speakers Return for Hero Conf Philadelphia!
That’s right PPC Heroes, they’re back! Our top-rated 2015 speakers (your colleagues, friends and acquaintances) are returning for Hero Conf Philadelphia
Continue Reading Our Top 2015 Speakers Return for Hero Conf Philadelphia!
Google’s Search Rater Guide Shares How Google Ranks Websites
Google recently published a guide to train search raters. It is by far the most complete list of instructions that Google has ever openly published.
Continue Reading Google’s Search Rater Guide Shares How Google Ranks Websites
How To Onboard New Clients In 4 Steps
Today I’m sharing methods I use to bring clients through the 1st few weeks of the onboarding process so you can successfully onboard new clients of your own.
Paid Search Budgeting For 2016: Estimating Your Best Budgets
An undeniably vital time for each and every single one of us is the deadline for next year's paid search budget. Read how to make accurate projections.
Continue Reading Paid Search Budgeting For 2016: Estimating Your Best Budgets
[New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
In this new live webinar Fred Vallaeys and Jeff Baum discuss 6 unique ways you can grow your PPC account in 2016.
Continue Reading [New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
To better understand what happens post-click on social media ads, I rely on the Social Users Flow Report in Google Analytics to find insights.
Continue Reading 4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
NEW Poll Question Feature Now On PPC Hero!
We want to hear what YOU have to say! Announcing a new poll question feature on the homepage of PPC Hero.
Implement Smart Goals Via Google Analytics
Smarts Goals powered by Google Analytics helps identify high-quality traffic and optimizes for those visits within AdWords.
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.
Continue Reading Nice To Meet You: Making Good First Impressions With Ads
