This whitepaper goes through Hanapin's roadmap process and provides detail about how to use it as a springboard for productive conversation with the client.
Blog Posts
The Art Of Relationship Selling In PPC
You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place.
3 Steps For Troubleshooting Conversion Tracking Issues
The three major issues with conversion tracking are communication, implementation, and evaluation. Learn how to fix them!
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Advanced AdWords Budget Script
Set AdWords budgets for accounts, ad groups, keywords, and ads. Maintain budget periods of days, weeks, or months. Never spend more than you intended.
The Top 25 Most Influential Conversion Rate Optimization Experts in 2015
Announcing the Top 25 Most Influential CRO Experts of 2015!
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5 Things You Can Do Today To Improve Account Performance
The items listed in this article are tasks that you can do today to find opportunities for paid search optimizations.
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New 20 Minute Webinar with Unbounce! 5 Tips To Help You Get Reliable Data
In this 20 minute flash webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable results.
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Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used.
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Using PPC Strategy Roadmaps
In this whitepaper, we'll go through our roadmap process and provide detail about how to use this document as a springboard for productive conversation.
Meeting User Expectations: The Good, The Bad & The Ugly
A main focus of CRO is making sure users aren’t left confused or wondering where they are when they land on a page. We’ll look at a handful of examples and discuss how user expectations are or are not met.
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When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns. Read on to find out more!
[New Whitepaper!] Supercharge Your PPC Success with YouTube Advertising
Learn how to convince your stakeholders that YouTube is an important link in the digital advertising chain, how to measure its success, and get started.
Continue Reading [New Whitepaper!] Supercharge Your PPC Success with YouTube Advertising
