Experts from Quantcast and Hanapin discuss what programmatic buying is, how it works, the value of serving ads to a highly-qualified audience, and insights we’ve discovered using the technology.
Blog Posts
Creating Better Client Facing Reports With Excel
By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend on analysis and strategy.
Continue Reading Creating Better Client Facing Reports With Excel
How To Fix Lead Quality Problems
Getting qualified leads can be a frustrating challenge for Internet Advertisers. You get an influx of leads from your PPC campaign, but the vast majority of these leads are unqualified. How do we fix this?
3 Weeks Left to Save 35% at Hero Conf Philadelphia!
Join us to discover why Hero Conf has become one of the most talked about events in the digital scene and continues to grow year over year.
Continue Reading 3 Weeks Left to Save 35% at Hero Conf Philadelphia!
[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
New toolkit stuffed full of new strategies, new audiences, and ad examples that will help catapult your Facebook advertising efforts!
Continue Reading [Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
Holiday Promotions Delivered Via Text Message
AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
Continue Reading Holiday Promotions Delivered Via Text Message
Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.
Continue Reading Account Management Transitions: Unavoidable Reality & Blessing in Disguise
Bidding Methods For Platforms Outside Of Google
How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest?
Continue Reading Bidding Methods For Platforms Outside Of Google
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords.
Continue Reading Google Releases New Tools In Time For the Holiday Season
AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and...
Continue Reading AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
Facebook Audience Insights: Advanced Guide To Creating Personas
How well do you know your Facebook audience? Learn how to use Facebook Audience Insights to find, create and target personas with ads.
Continue Reading Facebook Audience Insights: Advanced Guide To Creating Personas
Your Chance At Making A Good Impression
This article focuses on how we successfully onboard new CRO clients and how making a great first impression will determine the future relationship.
