Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps.
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AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday.
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Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations.
Smart Keyword Mining And Growth Is Still Important
Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client.
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Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
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[New Webinar with Quantcast!] Why a Programmatic Advertising Strategy is No Longer Optional
Experts from Quantcast and Hanapin discuss what programmatic buying is, how it works, the value of serving ads to a highly-qualified audience, and insights we’ve discovered using the technology.
Creating Better Client Facing Reports With Excel
By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend on analysis and strategy.
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How To Fix Lead Quality Problems
Getting qualified leads can be a frustrating challenge for Internet Advertisers. You get an influx of leads from your PPC campaign, but the vast majority of these leads are unqualified. How do we fix this?
3 Weeks Left to Save 35% at Hero Conf Philadelphia!
Join us to discover why Hero Conf has become one of the most talked about events in the digital scene and continues to grow year over year.
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[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
New toolkit stuffed full of new strategies, new audiences, and ad examples that will help catapult your Facebook advertising efforts!
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Holiday Promotions Delivered Via Text Message
AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
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Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.
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