Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels.
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Make Better Projections With Excel’s “What-If” Analysis
In this article, we’ll cover What-If analysis through Excel as a way of determining and analyzing projections.
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Your Guide To Setting Up Gmail Ads
You can use Gmail Ads (formally known as Gmail Sponsored Promotions) to reach targeted audiences on desktop and mobile devices.
5 Things I Learned About International PPC From HeroConf London
I'd like to share 5 takeaways I learned about International PPC during Hero Conf in London.
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Are Your Match Types Functioning The Way You Think They Are?
When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords.
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3 Tips To Maximize Your Facebook Ad Images
Use these 3 tips to help maximize the impact of your Facebook ad images.
New Google Shopping Insights Tool – Treasure Or Time Waster?
While I strive to embrace Google & Bing's research tools, my opinion on Google's Shopping Insights tool was too strong to keep quiet.
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Trust-Based PPC Marketing
There needs to be an emphasis on trust in your PPC marketing. I'll show you how to start utilizing this practice in your campaigns with real examples.
[New Webinar with Bing!] How to Drive More Revenue with Bing Shopping Campaigns
In this new webinar with Bing, you’ll get key takeaways to fully optimize your Shopping Campaigns for the holiday season and overall, drive more revenue for you business.
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Easy Ways To Measure The Value Of Branded Campaigns
Throughout the month of November, we'll review easy ways to measure the value of branded campaigns.
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Google Analytics Cohort Report Video Explanation
Google Analytics added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time.
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How To Use The New Customer Match Feature For RLSA
With AdWords Customer Match being a new feature, there are a lot of different ways to go about using it. How should you use this unique tool?
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