With AdWords Customer Match being a new feature, there are a lot of different ways to go about using it. How should you use this unique tool?
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Blog Posts
[New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
There are hundreds of PPC updates every year across multiple platforms; in this whitepaper, we’ll discuss some of the most impactful updates of 2015.
Continue Reading [New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
The combination of great work and stellar client relations yields happy clients. We'll review 10 tactics you can employ on a daily basis to better service your clients.
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[Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
The latest State of PPC report from Hanapin Marketing is now available!
How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality.
Continue Reading How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This new feature is called Customer Match and is an exciting development.
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PPC Account Audit Survival Guide: Part 2
In this post, we are going to discuss auditing options for campaigns, ad groups and keywords. See how your accounts compare.
Your Resource Guide To Learning PPC
In an effort to distil all this content with our need for information, I narrowed it down to my favorite training resources across the web to learn PPC.
[New Webinar with Wordstream] What You Don’t Know Can Hurt You!
Join Hanapin Marketing & Wordstream experts for a webinar on trending topics & strategies for building a foundation for PPC campaigns.
Continue Reading [New Webinar with Wordstream] What You Don’t Know Can Hurt You!
Assessing Human Touch In PPC
Last week we looked at the pros of automation. Today, we'll be touching on a couple of pros for manual touch.
Get To Know Your Audience Insights
AdWords now allows advertisers to gain more insight into the users who comprise their audiences with the Audience Insights report. Learn how it works!
Yahoo Reaches New Agreement With Google
Yahoo aims to improve search business with a new non-exclusive agreement with Google. Yahoo will maintain the current contract with Microsoft as well.
