Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
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Blog Posts
Be A Strategic Partner By Adopting The Consultative Approach
Using the consultative approach, we can recommend the appropriate set of PPC strategies and tactics that will help our clients reach and exceed their goals.
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How To Build Your Own Emergency Stop Button For AdWords
I'll show you the process of writing a script from scratch that pauses your AdWords account and my process for making the script more powerful and efficient.
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Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online.
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Index Census And Trends Data For PPC Performance Insights
How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.
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[New Webinar!] Eliminate Wasted PPC Spending
Join Hanapin Hero Kayla Kurtz and Ryan Urban of Bounce Exchange as they show you how to refocus your whole PPC strategy with confidence and style.
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Considering A Paid Search Career? Here’s What To Assess
Are you considering a career in paid search? Read on as we discuss why you should enter the field and the characteristics that paid search specialists have.
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Another Deep Dive Into Auction Insights
This month we have an updated version of diving into Auction Insights to find who your true top competitors are in search.
[New Whitepaper!] Automation vs Human Touch – Who Wins at PPC?
Learn about the pros and cons of automation and manual touch in this new whitepaper by Kayla Kurtz!
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Only 3 Weeks Until Hero Conf London!
There is still time to claim one of our few remaining seats and access the best PPC content around.
Google Analytics Cohort Analysis
The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..
[Industry Report] The State of PPC 2015/2016
See what the experts cared about in 2015 and what their top priority is for 2016.
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