If you need a break down on what extensions are available and how you can use them, then this is the whitepaper for you.
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Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns.
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Understanding The Shift Toward People Based Marketing
The move in search to people based marketing is going to allow us to provide the most relevant, cohesive digital marketing strategies yet.
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How Does Match Type Impact Performance?
We've reviewed a year's worth of PPC keyword match type data and are excited to present our findings!
Why We Blog Every Day
Read why we blog every day at Hanapin Marketing and the benefits it has to the industry, our team, and our clients.
[New Flash Webinar!] What Marketers Need To Know About Programmatic Buying
In this webinar, expert Liam Brennan discusses several myths associated with programmatic buying and the important insights you need to know as a marketer.
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Automation vs. Human Touch – Who Wins In PPC?
Over the next few weeks, we'll be reviewing the pros and cons of automation vs. human touch. Today, we'll be looking at the pros of automation.
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How PPC And CRO Work Together To Provide Great Results
By integrating CRO and PPC, you maintain an enhanced knowledge of users and create congruency between the two efforts.
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What Is A Good Conversion Rate?
Compare a good conversion rate to the inter-workings of a football team.
[New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients.
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After Hours at Hero Conf London!
Check out these three exciting after-hours events from our incredible sponsors!
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
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