In this article, we’ll dive into some exciting targeting options within programmatic and how it could potentially drive your marketing campaigns to the next level.
Continue Reading How Programmatic Display Can Give Your Clients The Boost They Need
[New Whitepaper!] Everything You Need To Know About Ad Extensions
If you need a break down on what extensions are available and how you can use them, then this is the whitepaper for you.
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Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns.
Continue Reading Google Rolls Out RLSA To AdWords Shopping Campaigns
Understanding The Shift Toward People Based Marketing
The move in search to people based marketing is going to allow us to provide the most relevant, cohesive digital marketing strategies yet.
Continue Reading Understanding The Shift Toward People Based Marketing
How Does Match Type Impact Performance?
We've reviewed a year's worth of PPC keyword match type data and are excited to present our findings!
Why We Blog Every Day
Read why we blog every day at Hanapin Marketing and the benefits it has to the industry, our team, and our clients.
[New Flash Webinar!] What Marketers Need To Know About Programmatic Buying
In this webinar, expert Liam Brennan discusses several myths associated with programmatic buying and the important insights you need to know as a marketer.
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Automation vs. Human Touch – Who Wins In PPC?
Over the next few weeks, we'll be reviewing the pros and cons of automation vs. human touch. Today, we'll be looking at the pros of automation.
Continue Reading Automation vs. Human Touch – Who Wins In PPC?
How PPC And CRO Work Together To Provide Great Results
By integrating CRO and PPC, you maintain an enhanced knowledge of users and create congruency between the two efforts.
Continue Reading How PPC And CRO Work Together To Provide Great Results
What Is A Good Conversion Rate?
Compare a good conversion rate to the inter-workings of a football team.
[New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients.
Continue Reading [New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
After Hours at Hero Conf London!
Check out these three exciting after-hours events from our incredible sponsors!
