Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
Continue Reading Workflow and Campaign Performance Are High Priorities In New Bing Updates
October 6, 2015 By Bri Saxman
Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
Continue Reading Workflow and Campaign Performance Are High Priorities In New Bing Updates
October 6, 2015 By Jacob Fairclough
There is no denying that the appeal of digital marketing is the metrics. In many cases data is as near to immediate as any manager needs. Proper data allows you to more easily make choices, decisions, and scale your efforts...
October 5, 2015 By Jamie Newton
In this webinar, expert McKay Allen from Convirza discusses why calls are more valuable than clicks.
Continue Reading [New Webinar!] Why Calls Are Better Than Clicks
October 5, 2015 By Bri Saxman
October 5, 2015 By Jeff Baum
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior...
Continue Reading Three Things I Learned About Our Lead Generation Clients
October 2, 2015 By Diane Anselmo
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development.
Continue Reading On The Road Again – Using Strategy Roadmaps To Drive Client Success
October 1, 2015 By Chadd Powell
Are your PPC campaign names confusing and disorganized? Check out this post where we discuss saving time with a naming strategy.
Continue Reading Naming Your Campaigns: The Unsung Hero of PPC
October 1, 2015 By Ally Sabrowsky
With new clients, new websites, and concluding of previous tests, the need for a testing and CRO strategy never stops being important. Creating a structured plan for your Conversion Rate Optimization strategy will align the goals and ensure the process...
September 30, 2015 By Cassie Oumedian
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
Continue Reading 5 Ways Conversion Reporting Could Be Misleading Your Optimizations
September 29, 2015 By Daniel Friscia
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.
Continue Reading Confronting Prospects Prior to the Agreement
September 29, 2015 By Kirk Williams
I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for it.
Continue Reading Love Your In-House PPC Employee? Pay Them More
September 28, 2015 By Jamie Newton
In this webinar, Hanapin Marketing and 3Q Digital experts team up for a LIVE landing page audit.
Continue Reading [New webinar with 3Q Digital!] Live Landing Page Audit
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