If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each method and the pros and cons of each.
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Blog Posts
Are Your Ads Showing Where You Think They Are?
While geographic targeting is certainly beneficial, the default settings might not be exactly what many advertisers think they are.
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[New Toolkit!] The Fundamental Toolkit to Call-Only Campaigns
Presented by Hanapin, Invoca, and Ringpartner, this new toolkit is stuffed full of tips to help guide you in the process of setting up and optimizing successful call-only campaigns.
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Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic.
Want to Meet Experts From Bing, Adobe and Google?
From our all-new advanced track to open forums with Bing and Google, our sessions were designed to offer you the opportunity to get a step ahead of the market.
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Determining The When And How Of Cross-Channel Budget Allocation
Learn when and how you can branch out your PPC spend from solely just Google into other channels.
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Lower Their Risk To Increase Your Conversions
This article will help you understand why users don't convert, and it is something that you will be surprised that you ever overlooked in the first place.
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Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.
How Segmented Is Too Segmented In PPC Accounts?
There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation.
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Strategic Tools Your PPC Agency Should Be Providing – Part 2
Using focus group feedback, we have implemented new processes to create additional value for our clients.
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[New Webinar with AdEspresso!] Facebook Ads: How To Build A Funnel For Sales, Not Likes
Join us and AdEspresso for Facebook strategies that represents a full story of your brand or product and captures your target audience at the right time in the sales funnel.
3 Effective Audiences For Facebook Ad Beginners
New to Facebook and looking to find new customers? Check out this post where we discuss 3 starter audiences to get you going.
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