I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen.
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Google AdWords Introduces Structured Snippet Extensions
Structured snippet extensions, which will be advertiser-provided structured information that shows with text ads, gives you the control over what is shown.
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There Is No Perfect Keyword
Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
Next Day Delivery: 17 Minutes Left!
Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
[New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Join Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing for four Google Analytics features that are typically underutilized by PPC Account Managers.
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.
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8 Good Reasons To Bid On Your Pure Brand Keywords
There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
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The One Metric We All Should Be Using in Our Bidding Strategies
Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.
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Service Provider Problems? 4 Areas To Consider Before Firing Them
When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?
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New Whitepaper! How To Determine The Right Attribution Model For You
In this whitepaper, we will cover the basics and help you determine which model is right for you.
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Hero Conf London: 4 Days Left to Save!
PPC Heroes, time is running thin to register at discounted rates for our inaugural international event.
Tips For Passing Google’s Mobile Certification Exam
There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!
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