As marketers, we follow the masses and learn to show ads where people play. And we make our ads look so great that people can't help but click. We entice.
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[New Whitepaper!] Beginner Excel: 10 Must-Haves For PPC Newbies
In this whitepaper, you’ll get 10 tips that will have you zipping through data, pulling insights and optimizations like a pro.
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When Are Flexible Bidding Strategies Right For You?
Google offers 6 flexible bidding strategies. Depending on your goals, you may or may not want to use one of these bidding strategies.
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12 Ways Google AdWords Drives PPC Managers Crazy
Using AdWords every day can make you notice the small things that are wrong with the system. Read on for 12 ways AdWords drives PPC managers crazy.< .p>
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Free Download: 119 Facebook Custom Audiences From Hanapin
To help you get the most out of your Custom Audiences, Hanapin assembled a comprehensive list of over 100 of our favorite Facebook Custom Audiences.
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Final Solution For Exact Match In Shopping Ads
I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen.
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Google AdWords Introduces Structured Snippet Extensions
Structured snippet extensions, which will be advertiser-provided structured information that shows with text ads, gives you the control over what is shown.
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There Is No Perfect Keyword
Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
Next Day Delivery: 17 Minutes Left!
Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
[New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Join Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing for four Google Analytics features that are typically underutilized by PPC Account Managers.
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.
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8 Good Reasons To Bid On Your Pure Brand Keywords
There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
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