There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
Continue Reading 8 Good Reasons To Bid On Your Pure Brand Keywords
Blog Posts
The One Metric We All Should Be Using in Our Bidding Strategies
Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.
Continue Reading The One Metric We All Should Be Using in Our Bidding Strategies
Service Provider Problems? 4 Areas To Consider Before Firing Them
When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?
Continue Reading Service Provider Problems? 4 Areas To Consider Before Firing Them
New Whitepaper! How To Determine The Right Attribution Model For You
In this whitepaper, we will cover the basics and help you determine which model is right for you.
Continue Reading New Whitepaper! How To Determine The Right Attribution Model For You
Hero Conf London: 4 Days Left to Save!
PPC Heroes, time is running thin to register at discounted rates for our inaugural international event.
Tips For Passing Google’s Mobile Certification Exam
There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!
Continue Reading Tips For Passing Google’s Mobile Certification Exam
Dissecting PPC Agency Pricing Models, Part 3 of 3
Check out the third and final installment in my dissecting PPC agency pricing models series.
Continue Reading Dissecting PPC Agency Pricing Models, Part 3 of 3
5 Vital Skills Every Leader Needs
In the field of digital marketing, there are many attributes that combine to make a great leader. Read on for my top five.
The Case for YouTube Advertising
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
PPC Heroes And Heroines Unite – We’re Looking For You!
We’re looking for some of the brightest minds in PPC to add to our already vibrant team of PPC Heroes and Heroines!
Continue Reading PPC Heroes And Heroines Unite – We’re Looking For You!
[New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal
In the newest webinar of our Flash Series, Hanapin Marketing experts go through a number of ad extensions that will enhance your yours ad’s real estate and increase your click-through-rate.
PPC & Local Service Area Businesses – A Perfect Fit
Used effectively, local service area businesses can garner great results from PPC. Read on for my top strategies.
Continue Reading PPC & Local Service Area Businesses – A Perfect Fit
