In the field of digital marketing, there are many attributes that combine to make a great leader. Read on for my top five.
The Case for YouTube Advertising
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
PPC Heroes And Heroines Unite – We’re Looking For You!
We’re looking for some of the brightest minds in PPC to add to our already vibrant team of PPC Heroes and Heroines!
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[New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal
In the newest webinar of our Flash Series, Hanapin Marketing experts go through a number of ad extensions that will enhance your yours ad’s real estate and increase your click-through-rate.
PPC & Local Service Area Businesses – A Perfect Fit
Used effectively, local service area businesses can garner great results from PPC. Read on for my top strategies.
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Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.
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7 Must Have Reports To Create In AdWords Report Editor
AdWords recently announced the release of the new AdWords Report Editor. Learn what 7 must have reports you need and how to set them up in Report Editor.
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5 Rules Of Data Visualization
Nice visualizations can make it easier to find key takeaways and/or understand what’s happening in the account. Read our 5 rules of data visualization.
(Almost) Everything You Need To Know About Remarketing [New Toolkit!]
Presented by AdRoll & Hanapin, this toolkit includes THREE whitepapers, TWO guides, THREE blog posts, and TWO webinar recordings
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The Impact Of Google’s July 2015 Quality Score Change
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. See what our analysis has shown since the update.
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Amazon Text Ads Are Here – What Does It Mean For You?
In order to bridge the gap between Product Ads and other Amazon seller services, Amazon has released Text Ads. Learn how to setup and what our initial thoughts are.
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It’s Back! Hero Conf London Guest Post Giveaway!
As of today, we’re accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a free conference pass for Hero Conf London.
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