Understanding how your competitive landscape is changing can help you diagnose account performance woes and ensure that you don’t miss out on actionable opportunities.
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What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
We've gathered hourly performance data from 8 different ecommerce accounts. Check out our findings and what it means for you.
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[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Join Hanapin Marketing and AdStage experts for a breakdown of the most valuable Google AdWords features, rated on a scale of 1 – 10.
PPC For Venture-Backed Companies
In order to endure, maintain the positive trend, and conquer your constantly changing goals, you must be prepared to try new things with your paid search efforts.
Going It Alone – Should You Become An Independent PPC Operator?
Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.
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Instagram Officially Launches Advertising API
Instagram announced this week that it has officially launched its advertising API. Marketers can now start buying Instagram ads and planning their Instagram marketing in a more automated approach.
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3 Tips To Ensure Your Agency Stands Out From The Rest
In this post, we’ll discuss a few strategies and ways to analyze the recruiting process to put your PPC agency in the best position to win the business.
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Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
I have the perfect statistically-backed story to show why you need to be bidding on brand terms, and the revenue coming in on brand terms is not guaranteed revenue for your company without the Paid Search efforts.
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[New Whitepaper!] 4 PPC Tips for Venture-Backed Companies
This whitepaper will provide your business 4 important PPC tips to help maintain this trend and reach your goals.
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Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
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7 Questions You Should Ask When Creating PPC Reports
Creating and talking through reports can be stressful, but it doesn’t have to be! Here are 7 questions to keep in mind when putting together your PPC reports.
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Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play.
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