Calculating Expected Lag Revenue
How do we optimize according to unfinished numbers? I've created a simple way of projecting revenue through Excel.
8 Email Alerts That Will Give You Back Your Sanity
Check out my 3 far-reaching scenarios in which you can greatly benefit from 8 different email alerts for your PPC account.
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Pay Attention To Agency “Red Flags”
Recently, we discussed "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency.
[New Guide!] Call Tracking for PPC Search Ads: What You Need to Know
Presented by Hanapin Marketing and DialogTech, this guide introduces you to call tracking and explains how call tracking can benefit your PPC marketing.
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The 4 Common Keyword Mistakes
Today we’ll focus on four mistakes regarding PPC keywords that must be examined to keep an account running well.
Nail Down A Mobile Strategy In 5 Simple Steps
Having a strategy in place for mobile PPC traffic is important. Read how to develop a mobile strategy and action plan that aligns with your goals.
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Landing Your PPC Dream Job: How To Get Noticed By Hiring Managers
Today I want to share advice for landing your dream job in PPC. This is the advice I have given to hundreds of people to land jobs in digital marketing.
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[New Toolkit!] The Complete Toolkit For The Google Exams
Get the essentials you need to prepare for the Google Exams in this brand new toolkit by Hanapin Marketing and iPassExam!
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My Top 5 PPC Mistakes
I'd like to share some of my PPC mistakes from the past--and recent--with others so that they can avoid suffering through them themselves!
Our Top-Rated Speakers Return for Hero Conf London!
We're bringing back our highest rated speakers from Hero Conf Portland to join an impressive lineup of PPC pros.
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Bing Shopping Campaigns Rollout In Full
Bing Shopping Campaigns will soon become the default campaign type for running Product Ads.
