I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.
Beginner Excel: 10 Must-Haves for PPC Newbies
The following 10 Excel tips will have you zipping through data, pulling insights and making optimizations like a pro.
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[New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Join Visual Website Optimizer and Hanapin Marketing experts for sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
Analyzing 10 Months Worth Of Google Shopping Search Partners Data
We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.
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Transform Your PPC Landing Page Forms
If you suffering from a poor conversion rate, one of the reasons may be that your form is not optimized for conversions.
5 Ways PPC Accounts Are Like Toddlers
PPC accounts and toddlers are both similarly draining for remarkably similar reasons. Read on to find how why!
[New Whitepaper!] 11 AdWords Editor Features To Save You Time
There are still several features that many AMs are not aware of in the AdWords Editor. Learn which ones can save you valuable time!
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Landing Your PPC Dream Job: Nailing The Interview Process
This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator.
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Target User Intent With Bing Native Ads
This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search.
Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”
Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
Tricks For Running AdWords Scripts In Multiple Accounts
I've put together three tips for running AdWords scripts in multiple accounts that will help you save time when running your scripts.
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