Melissa Mackey is one of the most well-known thought leaders in the PPC industry. Read our interview with her!
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Blog Posts
Do Users Actually Read Your Text Ads?
See why I believe that the actual message of the PPC text ad isn't as important as the way the ad is presented.
[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
In this whitepaper, you'll learn 5 strategies to help you optimize, expand your reach, and find great success with your ecommerce PPC accounts.
5 ROI-Improving Campaign Types You’ve Never Tried
I'm going to share 5 campaign types that are slightly more innovative than regular campaigns, and I've yet to have an account come in that's tried all of them.
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Why The Case Study Needs to Die When Selling PPC
Is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not.
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You’re Doing This One Thing Wrong In Digital Marketing
Social media has provided businesses with fresh new marketing platforms. But more than the platform itself, it allows for businesses to connect with customers.
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The Top 25 Most Influential PPC Experts in 2015
After voting, formulating, and much anticipation, its time again to announce the Top 25 Most Influential PPC Experts for 2015.
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Whitepaper – Is It Time For A New PPC Agency?
When working with an agency, there are certain items you should keep an eye on which may elicit "red flags."
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Automate And Better Manage Your Budgets With Scripts
Since budgets are relatively limited and fixed in their implementation it is a great way to get your feet wet in the scripts world.
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Microsoft Announces New Levels Of Partnership With AOL And AppNexus
This week Microsoft announced new levels of partnership with both AOL and AppNexus.
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4 Questions PPC Agencies Need To Be Able To Answer
We'll discuss sales questions that continuously pop up and the thought process behind the answers we should be giving.
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Is Your Agency Throwing Out These Red Flags?
When you work with an agency, there are certain things you should keep an eye on. Take notes and evaluate whether your agency is throwing out any “red flags.”
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