The discussion about making tough decisions is, I believe, misguided because it focuses on the wrong type of difficult decisions.
Continue Reading Tough Decisions Vs. Decisions With Tough Outcomes
When And How To End Your Ad Tests
Determining which PPC ads are losers and when to end ad tests is where the tricky part of testing comes into play. Learn how to simplify the process.
Handling PPC Client Agreement Renewals
PPC contracts are not for a lifetime - so how should the agency and client alike handle the negotiations and renewal process? Read on to find out more!
Hero Conf’s First Speaker Diversity Report
With a nod to SMX’s inaugural Gender Diversity Report, here’s a look at the breakdown of speakers for Hero Conf 2015 in Portland:
[Flash Webinar!] The Bing Ads Intelligence Tool with Bing
In this inaugural event on Thursday, July 16th, Eric Couch from Bing gives you a quick overview & tips for the Bing Ads Intelligence Tool.
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Welcome To Mobile App Installs 101
“Mobile app installs” is an AdWords campaign type with the goal of driving app downloads. Learn more about this rarely used campaign type.
An Interview With Beyond The Paid’s Melissa Mackey
Melissa Mackey is one of the most well-known thought leaders in the PPC industry. Read our interview with her!
Continue Reading An Interview With Beyond The Paid’s Melissa Mackey
Do Users Actually Read Your Text Ads?
See why I believe that the actual message of the PPC text ad isn't as important as the way the ad is presented.
[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
In this whitepaper, you'll learn 5 strategies to help you optimize, expand your reach, and find great success with your ecommerce PPC accounts.
5 ROI-Improving Campaign Types You’ve Never Tried
I'm going to share 5 campaign types that are slightly more innovative than regular campaigns, and I've yet to have an account come in that's tried all of them.
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Why The Case Study Needs to Die When Selling PPC
Is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not.
Continue Reading Why The Case Study Needs to Die When Selling PPC
You’re Doing This One Thing Wrong In Digital Marketing
Social media has provided businesses with fresh new marketing platforms. But more than the platform itself, it allows for businesses to connect with customers.
Continue Reading You’re Doing This One Thing Wrong In Digital Marketing
