This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.
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Blog Posts
Register Now for the Best Prices at Hero Conf London!
Hero Conf London, your best opportunity to connect with PPC Hero friends new and old, is fast approaching. We’re headed to London for the first time, October 28-30, 2015 at the Millennium Gloucester Hotel London Kensington.
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Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
If you haven't given Bing Ads Intelligence a try, you are missing out on great keyword insight and expansion.
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6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]
In this webinar recording, experts from DialogTech and Hanapin Marketing give you the lowdown on 6 killer PPC conversion tactics you need to try now.
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One Huge PPC Mistake: Conflating Tactics With Strategy
Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own.
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Top Ten Paid Social Media Advertising Hacks of All Time [New Webinar!]
Join Larry Kim for an exclusive live webinar, Top Ten Paid Social Media Advertising Hacks of All Time, moderated by PPC expert Matt Umbro.
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Let’s Get That Ad Test Started Now!
Ad testing is not only a great practice for your accounts – it’s also a necessary task.
The 3i’s Of Real, Sustainable Improvement
Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.
Split Test Different Concepts In Your PPC Ads
If you find that your PPC split tests aren’t completing, it usually isn’t because you have the wrong setup or your process is off. What is the reason?
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[New Toolkit!] Get all the essentials you need to find the best PPC agency for you
Presented by Hanapin Marketing, Acquisio, and Optimizely, this brand new toolkit includes all the essentials you need to find the right PPC agency for you!
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Hero Conf London Speaker Pitches Close Tomorrow!
What does that mean for you? It means you have exactly two days to get creative and write a pitch that will land you on the inaugural slate for Hero Conf London, October 28-30 at the Millennium Gloucester Hotel London...
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Setting Proper PPC Expectations Begins During The Sales Process
Setting expectations from the beginning can go a long way to ensuring both the company and the client are on the same page as you move along in the process.
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