Ad testing is not only a great practice for your accounts – it’s also a necessary task.
The 3i’s Of Real, Sustainable Improvement
Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.
Split Test Different Concepts In Your PPC Ads
If you find that your PPC split tests aren’t completing, it usually isn’t because you have the wrong setup or your process is off. What is the reason?
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[New Toolkit!] Get all the essentials you need to find the best PPC agency for you
Presented by Hanapin Marketing, Acquisio, and Optimizely, this brand new toolkit includes all the essentials you need to find the right PPC agency for you!
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Hero Conf London Speaker Pitches Close Tomorrow!
What does that mean for you? It means you have exactly two days to get creative and write a pitch that will land you on the inaugural slate for Hero Conf London, October 28-30 at the Millennium Gloucester Hotel London...
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Setting Proper PPC Expectations Begins During The Sales Process
Setting expectations from the beginning can go a long way to ensuring both the company and the client are on the same page as you move along in the process.
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On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
In the recording, Hanapin’s Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion rates and optimize click-through-rates. The webinar is moderated by Moz.
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PPC Hero Interviews Search Engine Land Author, Ginny Marvin
Paid search reporter, Ginny Marvin, is one of our top industry heroes and has graciously agreed to an interview.
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Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Learn 6 ways you can make use of Google Analytics in order to improve your ecommerce PPC accounts.
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Why We Need To Fail In Order To Move Forward
I’m a firm believer that you must make mistakes in order to learn and progress in your career. Find out why!
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The Case For PPC As A Testing Ground
We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing.
[New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
Join industry expert, Larry Kim from Wordstream and Matt Umbro for this webinar jam-packed full of hacks!
