With LinkedIn, target an audience of manageable size that’s going to net quality traffic, but isn’t so large that your budget is eaten up by irrelevant traffic.
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Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Recently, I ran into an interesting change. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was accurate
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How To Tell If You Need Time Of Day Bid Modifiers
Ignoring hourly bid modifiers is either hurting you directly, by spending inefficiently or hurting your potential, by leaving conversions on the table.
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[New Whitepaper!] 14 Google Analytics Tricks You Need To Try For Your PPC Account
This whitepaper walks through a number of features and reports that are important to familarize yourself with to get the most benefit out of Google Analytics.
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One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
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Liveblogging “Micro-Moments: The New Battleground For Brands”
We are liveblogging the Google event, giving you our instant updates, thoughts, and analysis!
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My 2015 Google Shopping Wishlist
Check out my list of the top 9 updates Google Shopping needs to in order to improve the platform and user management.
How To Optimize Twitter Ads for Business
Twitter can be a force for good if handled in the correct way. In this post, I’ll share my take on how to optimize Twitter ads for business by ensuring your targeting is taking the right path. In the example...
Top Performer Campaigns: Case Study of Hipster PPC
Read on for the story of a Top Performer campaign and what it took to generate success.
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How PPC Creates Synergy Throughout The Marketing Program
PPC both complements and positively affects other areas of your online and offline marketing programs.
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[New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
Join Bing Ads and Hanapin experts for an in-depth look at some of Bing’s hottest tools and how you can use each of them to enhance your account performance.
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4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Check out this list of 4 lesser used techniques which help advertisers occupy additional real estate for ecommerce paid search ads.
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