Hero Conf prides itself on bringing new ideas, creative concepts and exciting voices to the forefront of the PPC community. We love to see the progression of a digital marketing professional from PPC Hero reader, to Hero Conf attendee to...
While user engagement is a non-traditional PPC goal, there are optimizations and strategies we can take to drive qualified and engaged users to the site.
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
One of the most effective techniques to differentiate your ad’s headline and to increase your click through rate is to use a value proposition based headline.
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.