This post will go through the various aspects of the decision-making process of whether to hire a PPC agency or a traditional agency.
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Top 5 Reasons To Download The New AdWords Editor
I’ve downloaded and began using the new version of AdWords Editor, and here are the top 5 reasons you should follow suite.
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Use Remarketing To Think Like A Direct Marketer
Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.
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Nurture Social Paid Search Traffic With Remarketing
Remarketing is the link between engaging content and turning social investments into a key part of the sales funnel.
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3 Ridiculously Awesome Resources To Prevail Over Excel
We've put together a number of resources for Excel to help you out and send you on your way to becoming a better PPC marketer.
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The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.
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Labels Among Major Changes To AdWords Editor
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.
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Using Bid Simulations And Estimates More Effectively
An underutilized AdWords tool is Bid Simulators. There is room for doubt, however, ignoring the tool means you can't take advantage of potential areas for improvement.
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Reassess How Your Facebook Campaigns Are Structured
Facebook has made lots of changes over the last few years. If you haven't updated your account structure, it might be time to reassess.
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[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to use in your analysis.
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Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
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4 Tips To Better Diagnose Your Display Network Performance
A mixed strategy of in-depth cleaning and optimization, sustained by a reliable attribution model could actually turn your Display Network frog into a prince.
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