This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.
Continue Reading Labels Among Major Changes To AdWords Editor
An underutilized AdWords tool is Bid Simulators. There is room for doubt, however, ignoring the tool means you can't take advantage of potential areas for improvement.
Continue Reading Using Bid Simulations And Estimates More Effectively
Facebook has made lots of changes over the last few years. If you haven't updated your account structure, it might be time to reassess.
Continue Reading Reassess How Your Facebook Campaigns Are Structured
In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to use in your analysis.
Continue Reading [New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
Continue Reading Dynamic Search Ads: An Underused Way to Grow Your PPC Account
A mixed strategy of in-depth cleaning and optimization, sustained by a reliable attribution model could actually turn your Display Network frog into a prince.
Continue Reading 4 Tips To Better Diagnose Your Display Network Performance
I'm digging back into my account structure rant and talking about how a clean structure can help with all types of PPC accounts.
Continue Reading PPC Account Structure and Organization Part III
We all know the typical structure for campaign build outs, but with a full-funnel PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase.
Continue Reading Why The Purchase Funnel is Important For Your Campaign Structure
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
Continue Reading The Greatest PPC Excel Function You’ve Never Heard Of
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
Facebook appears to be making large gains in mobile advertising to the point that a majority of their advertising dollars are coming from mobile.
Continue Reading Should Facebook Be At The Top Of Your Mobile Strategy?
It's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015.
Continue Reading Voting Begins For The 2015 Top 25 Influential PPC Experts
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