I'm digging back into my account structure rant and talking about how a clean structure can help with all types of PPC accounts.
Continue Reading PPC Account Structure and Organization Part III
Why The Purchase Funnel is Important For Your Campaign Structure
We all know the typical structure for campaign build outs, but with a full-funnel PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase.
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The Greatest PPC Excel Function You’ve Never Heard Of
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
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How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
Should Facebook Be At The Top Of Your Mobile Strategy?
Facebook appears to be making large gains in mobile advertising to the point that a majority of their advertising dollars are coming from mobile.
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Voting Begins For The 2015 Top 25 Influential PPC Experts
It's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015.
Continue Reading Voting Begins For The 2015 Top 25 Influential PPC Experts
Analyzing Google’s May 5th Livestream Event Updates
On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.
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[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
In this whitepaper, we'll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing.
3 Hacks That Will Make You An Analytics Star
I’m going to equip you with three awesome ways to turn yourself into a Google Analytics star, ready to show off your skills to all who may challenge you.
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A Newbie’s Jumbled Thoughts On Hero Conf 2015
I was fortunate enough to attend Hero Conf and wanted to get my thoughts on paper before they had a chance to jumble their way into oblivion.
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3 Areas To Analyze Before Taking On A New PPC Account
We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
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Use PPC To Help Build And Optimize Your Email Lists
It’s easy to use PPC to build email lists, which is the core of email marketing.
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