Read on to learn about this strategic benefit that PPC provides to an organization.
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Use CRO To Boost Your PPC Performance
Learn from our conversion specialist a few ideas for using CRO to improve performance.
Google’s Inclusion Of Buy Button A Game Changer For Retailers
By creating a way to buy within the search engine, Google streamlines the buying process and takes work off the searcher.
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Increase User Engagement For PPC Traffic
While user engagement is a non-traditional PPC goal, there are optimizations and strategies we can take to drive qualified and engaged users to the site.
[New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know
In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started.
The Monkey & The Cat: When To Ignore CTR
CTR may measure the relevance between the search query and ad copy, but it does not give insight into the relevance of the ad copy to landing page.
Two Reasons Why I Don’t Buy Into The Quality Score Hype
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
Continue Reading Two Reasons Why I Don’t Buy Into The Quality Score Hype
Stop Using The Same Headline
One of the most effective techniques to differentiate your ad’s headline and to increase your click through rate is to use a value proposition based headline.
[New Webinar with Peep Laja!] The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Join conversion rate expert and guest presenter, Peep Laja, as he discusses 11 of the biggest testing mistakes he frequently sees companies make.
One Excel Trick To Nail Your Budget Projections
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.
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Showcase Products On YouTube With TrueView For Shopping
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.
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Google To Debut “Buy” Button In Coming Weeks
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks.
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