On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.
Continue Reading Analyzing Google’s May 5th Livestream Event Updates
[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
In this whitepaper, we'll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing.
3 Hacks That Will Make You An Analytics Star
I’m going to equip you with three awesome ways to turn yourself into a Google Analytics star, ready to show off your skills to all who may challenge you.
Continue Reading 3 Hacks That Will Make You An Analytics Star
A Newbie’s Jumbled Thoughts On Hero Conf 2015
I was fortunate enough to attend Hero Conf and wanted to get my thoughts on paper before they had a chance to jumble their way into oblivion.
Continue Reading A Newbie’s Jumbled Thoughts On Hero Conf 2015
3 Areas To Analyze Before Taking On A New PPC Account
We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
Continue Reading 3 Areas To Analyze Before Taking On A New PPC Account
Use PPC To Help Build And Optimize Your Email Lists
It’s easy to use PPC to build email lists, which is the core of email marketing.
Continue Reading Use PPC To Help Build And Optimize Your Email Lists
Liveblogging Google’s Latest AdWords Innovations
Google's livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event.
Continue Reading Liveblogging Google’s Latest AdWords Innovations
[New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
Experts from Google and Hanapin Marketing set the foundation of understanding these important micro-moments and discuss actionable PPC tactics to boost your account’s performance during these moments.
Continue Reading [New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
5 Reasons Why We Love Conversion Rate Optimization
The ability to measure user behavior and relate it back to paid search and other marketing channels is fascinating and ever changing.
Continue Reading 5 Reasons Why We Love Conversion Rate Optimization
A Study Of Quality Score And Recommendations We Can Act Upon
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.
Continue Reading A Study Of Quality Score And Recommendations We Can Act Upon
October 2015: Hero Conf Crosses the Pond!
Coming October 2015: Hero Conf London! Same great event, exciting new location. You’ve asked for it PPC Heroes, and we’re happy to make it happen: Our first ever international event! We are thrilled to announce the next stop on our Hero...
[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
Continue Reading [New Whitepaper!] The Fundamentals of PPC Conversion Tracking
