Experts from Google and Hanapin Marketing set the foundation of understanding these important micro-moments and discuss actionable PPC tactics to boost your account’s performance during these moments.
Continue Reading [New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
The ability to measure user behavior and relate it back to paid search and other marketing channels is fascinating and ever changing.
Continue Reading 5 Reasons Why We Love Conversion Rate Optimization
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.
Continue Reading A Study Of Quality Score And Recommendations We Can Act Upon
Coming October 2015: Hero Conf London! Same great event, exciting new location. You’ve asked for it PPC Heroes, and we’re happy to make it happen: Our first ever international event! We are thrilled to announce the next stop on our Hero...
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
Continue Reading [New Whitepaper!] The Fundamentals of PPC Conversion Tracking
This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.
Continue Reading 6 Strategic Tools Your PPC Agency Should Be Providing
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
Continue Reading Introducing a New Performance Metric: Keyword Total Weighted Value
There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.
Continue Reading Cut Through The Marketing Filler With Review Extensions
Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.
Continue Reading 6 Google Analytics Features You Need To Understand
Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.
Continue Reading Utilize PPC To Fill Other Marketing Funnels
In the webinar recording, Raven Tools and Hanapin Marketing talk about how you can use both PPC and SEO to supercharge your landing pages for insane results.
We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
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