We all know the typical structure for campaign build outs, but with a full-funnel PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase.
Continue Reading Why The Purchase Funnel is Important For Your Campaign Structure
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
Continue Reading The Greatest PPC Excel Function You’ve Never Heard Of
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
Facebook appears to be making large gains in mobile advertising to the point that a majority of their advertising dollars are coming from mobile.
Continue Reading Should Facebook Be At The Top Of Your Mobile Strategy?
It's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015.
Continue Reading Voting Begins For The 2015 Top 25 Influential PPC Experts
On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.
Continue Reading Analyzing Google’s May 5th Livestream Event Updates
In this whitepaper, we'll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing.
I’m going to equip you with three awesome ways to turn yourself into a Google Analytics star, ready to show off your skills to all who may challenge you.
Continue Reading 3 Hacks That Will Make You An Analytics Star
I was fortunate enough to attend Hero Conf and wanted to get my thoughts on paper before they had a chance to jumble their way into oblivion.
Continue Reading A Newbie’s Jumbled Thoughts On Hero Conf 2015
We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
Continue Reading 3 Areas To Analyze Before Taking On A New PPC Account
It’s easy to use PPC to build email lists, which is the core of email marketing.
Continue Reading Use PPC To Help Build And Optimize Your Email Lists
Google's livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event.
Continue Reading Liveblogging Google’s Latest AdWords Innovations
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