We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
Big News for Bing Shopping
Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.
The Hierarchy of PPC Account Realization
It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.
Final Chance to Join Your Fellow PPC Heroes in Person!
We’re beyond excited for next week! Hero Conf begins in Portland, OR on Monday, April 27. And we’d really love to have you join us at the PPC Conference of the Year. But your time to access world-class PPC content...
Continue Reading Final Chance to Join Your Fellow PPC Heroes in Person!
My Top 10 Favorite Paid Search Tools
I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.
[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
Continue Reading [New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
Facebook Custom Audiences – Targeting Those Who Know You Best
In seeking out new sources of leads beyond traditional search engines I started a Facebook Custom Audiences campaign.
Continue Reading Facebook Custom Audiences – Targeting Those Who Know You Best
How Mobilegeddon Impacts Paid Search
If your clients don't have mobile sites, or the mobile versions are lacking, emphasize the importance of the SEO update on paid search.
When You Should Charge For PPC Audits – AKA How To Land A New Client
This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.
Continue Reading When You Should Charge For PPC Audits – AKA How To Land A New Client
Using Top vs Other Rather Than Average Position for Bidding
It seems as though Average Position has been proven to be a misleading statistic for quite some time now.
Continue Reading Using Top vs Other Rather Than Average Position for Bidding
Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.
Continue Reading Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
The Results of the Microsoft and Yahoo Partnership Agreement Are In!
If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp… The results are in!
Continue Reading The Results of the Microsoft and Yahoo Partnership Agreement Are In!
