This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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Blog Posts
Facebook Custom Audiences – Targeting Those Who Know You Best
In seeking out new sources of leads beyond traditional search engines I started a Facebook Custom Audiences campaign.
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How Mobilegeddon Impacts Paid Search
If your clients don't have mobile sites, or the mobile versions are lacking, emphasize the importance of the SEO update on paid search.
When You Should Charge For PPC Audits – AKA How To Land A New Client
This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.
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Using Top vs Other Rather Than Average Position for Bidding
It seems as though Average Position has been proven to be a misleading statistic for quite some time now.
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Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.
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The Results of the Microsoft and Yahoo Partnership Agreement Are In!
If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp… The results are in!
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[New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
In this webinar on April 23rd at Noon EST, experts from Acquisio and Hanapin Marketing discuss 8 bidding hacks that can supercharge your PPC account.
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When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
This post will go into my thought process about the concept of when to draw the line with a prospect and tell them no.
Uncertain Waters: Dealing With Executive Management Change
A member of my client’s senior leadership team recently left the company. Let’s discuss some ways to navigate through an executive management change.
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Best Sources And Techniques For Identifying Great Talent
Learn the best sources for finding employees, techniques for identifying great talent, and also whether or not you should hire full-time, part-time, or freelancers.
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Road Trip: How a Small Agency Funds SEM Conferences
There are so many great SEM conferences. Who wouldn’t want to attend them all? We found a way to raise money to attend.
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