While many front-end metrics (CTR, CPC, etc.) lead to better overall performance, CPA (cost per acquisition) and profit are most crucial to our accounts.
Continue Reading 3 Ways To Decrease CPA Without Tanking Volume
Here’s Why You Should Separate Match Types By Ad Group
I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them.
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How PPC Impacts Your Business
It is important to consistently test new markets and audiences, whether they are truly brand new or indicated by other channels as being of further interest.
The Final Four Is Here
The Final Four of our Search Marketing Madness tournament is upon us.
[Webinar] Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter
In celebration of International CRO Day, we’ve gathered CRO experts for a fun new webinar where you get to ask them ANYTHING YOU WANT about conversion rate optimization.
3 Tips For Conducting An Effective Client Call
The largest obstacle to early success with new clients can be tied directly to the effectiveness of client calls.
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Revealing The Elite 8
We've reached the Elite 8 of the Search Marketing Madness tournament. Only 1/8 of our contestants remain from the original field.
Why A Dedicated Analyst Is Beneficial To Your Accounts
Our new paid search department setup allows us to give more attention to our clients and accounts and focus on conducting the tasks that make the biggest impact.
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8 Hero Conf Sessions our Staff Can’t Wait to See!
PPC Heroes, Hero Conf 2015 is only 3.5 weeks away. Have you seen the incredible agenda? As we’ve put the finishing touches on the conference schedule, our staff has been raving about some sessions they’re really excited to see. Although we know...
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Simple Budgeting Techniques Using Excel
There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week.
[New Whitepaper!] The Impact of PPC on Your Business
PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance through. It's time to begin (if you’re not already) utilizing the channel to power your entire marketing plan.
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What History Tells Us About the Bing/Yahoo Agreement
Yahoo and Bing are the Sparta and Athens of the Greco-Persian War. It’s 480 BC. They're losing the war and have experienced costly defeats by the Persians.
Continue Reading What History Tells Us About the Bing/Yahoo Agreement
