Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
Continue Reading Google Introduces AdWords Dynamic Structured Snippets
One of the great things about digital marketing is the ability to quickly scale your work. By working smarter and more efficiently you learn more and find additional ways to get the most out of your time.
Continue Reading A View Into How We Tackled Project Management
There are a lot of questions revolving around demographic targeting, from where the data originates to what exactly you might do with it, and today you get the answers.
Continue Reading Battle Of The Ages: Using Demographic Data To Improve Performance
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.
Continue Reading New to Google Shopping? Read These 9 Tips To Own It
Leonard Nimoy may have left us, but his most famous character’s wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just...
Continue Reading How To Test Your Ad Copy Like Spock (5 Ways)
Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.
At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We’ve experienced both the successes and the pitfalls that come with an industry that is constantly changing and...
Continue Reading Learn Epic PPC Tips and Tricks from Hanapin Marketing experts! [Webinar]
In this piece, I will discuss some PPC tactics that will help bring your mobile presence to the forefront.
Bing Ads will officially roll out device targeting changes on March 23rd. This has been a topic of discussion since June.
Continue Reading Reacting To Device Targeting Changes in Bing
The final schedule for Hero Conf 2015, April 27-29 in Portland, OR is coming together quickly. Day 2 opens with an in-depth keynote session from PPC luminary, Andrew Goodman. PPC is not only a significant driver of company growth; some...
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months,...
Continue Reading Using RLSAs To Stay Live When Budget Is Low
PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time...
Continue Reading [Whitepaper] How To Save Time On Your PPC Management
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