When emotions were pushed aside, I realized working with an adult client was a great opportunity to expand my PPC knowledge.
[Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing...
Continue Reading [Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
Finding Ad Copy Significance Levels Through Excel Testing
Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing.
Continue Reading Finding Ad Copy Significance Levels Through Excel Testing
Why Moving Towards People-Based Targeting is Essential for PPC Practitioners
Many PPC experts have predicted that the amount of people-based targeting PPC activity will increase in 2015, and there’s solid reason for this projection.
Continue Reading Why Moving Towards People-Based Targeting is Essential for PPC Practitioners
How To Create Image Ads With No Artistic Ability In 5 Minutes
Put away your beret and take off your smock - it is time to create image ads for those who have no artistic ability.
Continue Reading How To Create Image Ads With No Artistic Ability In 5 Minutes
4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
In honor of House of Cards season three, let’s hone our inner Frank Underwood and examine how to stay ahead of the curve when managing our accounts.
Continue Reading 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Harness The New Google Call-Only Campaign
A new campaign type entitled call-only campaigns has been rolled out. The ad type is aimed at advertisers who value a phone call more than a click.
Scaling Yourself By Simplifying Your Ideas
Find out what one lesson Jeff Allen learned in his first year as President of Hanapin Marketing that he uses almost every day.
Landing Page Forms: Stop Proposing on Your First Date
You’ve been asked out for coffee by a cute guy at the office and you’re a little nervous on this first date. What is he going to be like outside of work? Will this go anywhere?
Continue Reading Landing Page Forms: Stop Proposing on Your First Date
Better Prepare For PPC Account Transitions
Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a PPC transition.
[New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
Generating and maintaining compelling creative can be a daunting task in PPC, however, it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In this webinar hosted by Moz on Thursday, February 26th at...
Continue Reading [New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
7 Areas Where Your PPC Account Is Broken
Here are 7 areas to focus on where there can be the most opportunity to identify gaps in a PPC program and help create a blueprint for success.
