One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
Continue Reading Volume or Return? – Where to Focus PPC Performance for Your Business
Blog Posts
Know The Differences Between Facebook and Google Ads And When You Should Use Each
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.
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Take A Walk Down The Conversion Path With Google Analytics
This post will go through different uses for the Top Conversion Paths report and the dimensions available in it.
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Harness The Power Of PPC and SEO for Insane Landing Page Results [New Webinar with Raven Tools!]
Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different...
It Takes Two To Make A Thing Go Right—A Tale of Two Clients
So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to make them grow, make them...
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Simplifying Remarketing With Google Analytics Instant Activation
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more!
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True or False: My PPC Goals Are Realistic
Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
It’s The Year Of Mobile…Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever.
The Real Performance We’ve Seen With Ad Customizers
You know what they are, but how do Ad Customizers actually perform? Learn how to implement them in your accounts in a way that generates your best results.
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30 Excel Tricks To Save Your PPC Life [Whitepaper]
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. This...
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What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
Hero Conf is the only conference that is 100% dedicated to PPC. Our full schedule is now live and includes the best and brightest minds in the industry.
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Using Basecamp for Effective Paid Search Management
In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management.
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