These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission,...
Benefit From Better Search Functionality In AdWords Editor 11
Although it takes a little time to get back up to speed with the rearrangement, the new AdWords Editor functionality and search bar are excellent.
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Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be...
How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made...
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[Toolkit] The Ultimate AdWords Bundle For PPC Success
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC...
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New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.
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Give Your Product Feed The Attention It Deserves
Deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance
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Escape Your PPC Data Rut With These Four Reports
To help you gain a fresh, new perspective on your account, I’ve highlighted reports I feel are helpful to spark an in-depth analysis that could lead to huge gains.
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Top Products Or All Products? The Google Shopping Debate
In your Shopping campaigns, should you bid on all products or just your top products? See what I think.
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[New Webinar with iSpionage!] 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors...
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Automate And Manually Change Bids With Excel
Utilizing Excel formulas for bidding strategies allows advertisers to take advantage of automation and manual bidding together.
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Simplify With The Google Analytics New Display Advertiser Features
If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use remarketing features.
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