If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use remarketing features.
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Don’t Let Google Shopping Campaigns Trip You Up
This post details a couple of things to keep in mind when building and managing your Shopping campaigns.
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Case Study: How We Turned a Client from Near Loss to Best Friend
See how we adjusted our communication style and how that adjustment ultimately turned an anxious client into one that was full of trust and confidence in our ability to grow its paid search account
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How To Transition Between PPC Managers [New Whitepaper!]
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. This whitepaper outlines how can you be prepared, what...
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Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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Know The Differences Between Facebook and Google Ads And When You Should Use Each
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.
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Take A Walk Down The Conversion Path With Google Analytics
This post will go through different uses for the Top Conversion Paths report and the dimensions available in it.
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Harness The Power Of PPC and SEO for Insane Landing Page Results [New Webinar with Raven Tools!]
Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different...
It Takes Two To Make A Thing Go Right—A Tale of Two Clients
So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to make them grow, make them...
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Simplifying Remarketing With Google Analytics Instant Activation
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more!
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True or False: My PPC Goals Are Realistic
Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
It’s The Year Of Mobile…Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever.
